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Nike Announces Bold New Strategy to Reorganize Its Previous Reorganization

BEAVERTON, OR — Nike announced a sweeping transformation designed to simplify the transformation created during the previous transformation, which had simplified the transformation before that.

The new strategy is described as getting back to sport, but faster, simpler, more consumer-direct, more wholesale, more digital, less digital, locally relevant and globally consistent.

“We have to move at the speed of sport,” leadership told employees, many of whom are still waiting for access to the systems introduced during the last effort to move at the speed of sport.


It's official! Starting Monday!

It's official...we are now Skyworks! Be prepared for many changes starting Monday next week. Good Luck everyone! I hope everyone's job is safe. Nobody is talking to us non-salary employees regarding any major shift/hour changes, new health insurance, PTO/FTO changes, etc. So not sure what our future days will look like yet.


Disney to Overhaul TV Division

Walt Disney Company is set to restructure its television operations. This significant change is expected to result in hundreds of job cuts. The company is undertaking this initiative to streamline its media and entertainment divisions. Further details regarding the specific roles affected are anticipated. This move signals a strategic shift in Disney's television business.

https://finance.yahoo.com/markets/stocks/articles/market-chatter-disney-plans-tv-202035438.html


Change Gate Reports

FIS security policies have been tightened to the point that it is almost impossible to comply, and product teams across the are unable to release software patches. Clients are up in arms, and will only become more enraged when they realise why they can’t get their patches. Every so often a case gets escalated to KB who then shouts at DD who will grant an exception. Otherwise the FIS security team is digging its heels in, regardless of the cost to the business.


Popverse Shifts Focus, Ends News Coverage

Popverse will no longer operate as an editorial news platform, though the brand itself is not shutting down. ReedPop confirmed that the site will continue to serve as a fan hub offering streaming panels and community features. Existing Popverse Superfans will retain their exclusive benefits, including presale tickets and merchandise discounts. This change follows reports of layoffs impacting the brand's news-gathering staff. The company aims to continue engaging its fan communities through new initiatives.

New York, NY

https://bleedingcool.com/comics/update-popverse-is-not-shutting-down-its-just-losing-the-news/


Energy Survey

It's rather curious how earnestly Enbridge conducts these employee surveys, all in the name of showing it cares about its staff, and yet the results never change, year after year.

We dutifully attend the meetings about what might be improved, and watch leadership do nothing whatsoever about it.

One begins to suspect the surveys were never meant to produce change at all. They can’t be that daft, can they?

So what, precisely, is the point?


the root cause of Nike's problems

I think one of Nike’s biggest problems is that we’ve been so dominant for so long that we became too self serving. At some point, we stopped listening enough to what’s happening outside of Beaverton. We became too confident that we knew the consumer and that what worked for us before would continue to work.

Meanwhile, a lot of other brands were actually listening. They were closer to consumers, closer to culture, and quicker to understand how the market was changing. Especially with Gen Z and now Gen Alpha, the way people discover brands, connect with products, and decide what to buy has changed dramatically. I don’t think we changed fast enough with them.

And now we’re trying to fix it, but we’re already playing catch-up.

I think that’s partly a Nike problem, but I also think it’s an EH problem. When he came back, there was a real opportunity to challenge how we operate and change the way we think. But a lot of what I’ve seen feels like we’re trying to bring back the same Nike playbook that worked a few years ago. There’s nothing wrong with going back to some of our strengths, but the world we’re operating in today isn’t the same world.

There’s also an irony to Nike being an American company. Being American was a huge part of why Nike became what it became. American sports, athletes, and pop culture had enormous influence around the world. But I think that can also be one of our weaknesses today because we still tend to look at the world through a very US centric lens.

The world doesn’t work that way anymore. People aren’t only looking up to the US to tell them what’s cool or what’s next. Sport, fahsion and culture are coming from everywhere now and sometimes I feel like there is so much happening out there that we’re simply missing because we’re too busy talking to ourselves.

That’s the part that worries me the most. I don’t think the answer is just to get Nike back to what it used to be. We need to keep what made Nike special, but also become much better at listening again. We need to get outside of Beaverton, be closer to what’s actually happening in the world, and let the world influence us as much as we want to influence the world.

But I’m also afraid this isn’t something that will change overnight. And honestly, I’m not even sure it will change at all unless there is enough pain to force real change.

That’s probably the hardest part. Big organizations don’t fundamentally change just because people know they should. They change when the cost of staying the same becomes greater than the pain of changing.

And when you’ve been successful for this long, there are a lot of people in senior positions who grew up in the existing system and benefited from it. Asking them to think differently isn’t just asking them to change how they work. In some cases, you’re asking them to question the structure, the roles, and even the way their own value has been defined for years.

That’s why I’m not sure the people sitting in those high chairs will naturally want to step outside of their comfort zone. Because real transformation could also mean changing their own role, reducing their influence, or even questioning whether some of those roles need to exist in the same way anymore. That’s a very difficult thing for any leader to voluntarily do.

So maybe Nike needs to feel significantly more pain before we see the level of change that’s actually required. I hope that’s not the case, but I worry that small fixes, reorganizations, and bringing back pieces of the old playbook won’t be enough.

Because the problem isn’t just the playbook. It’s the mindset and the system behind it.

And unless we’re willing to challenge that, we may keep changing things around the edges while protecting the very structure that got us here.


All change, all change in Marketing 👀

Hearing there could be some pretty big changes coming to Marketing. New CMO, consultants looking at the org, and apparently a restructure could be on the table.
Maybe we’ll finally get back to actually doing marketing instead of throwing money at endless brand sponsorships 😂
Buckle up, Marketing folks… this one could get interesting. 🍿


Verizon wireless Internal CS and Tech rebadge?

So there's a solid rumor going around that internal cs and tech will be rebadged to a PSO Vendor. VPs will not confirm or deny this claim, and from a company standpoint this just happened with the stores going to indirect. Seems to me like this can happen as Sprint and AT&T both have done this in the past. This would be wild if it happened.


Verizon Internal CS and Tech rebadge?

So there's a solid rumor going around that internal cs and tech will be rebadged to a PSO Vendor. VPs will not confirm or deny this claim, and from a company standpoint this just happened with the stores going to indirect. Seems to me like this can happen as Sprint and AT&T both have done this in the past. This would be wild if it happened.


Why fix what wasn't broken?

There have been so many examples of Nike losing the exact thing that made us good. It always seems to start with decisions that look harmless on their own, then suddenly you're wondering what happened. We have plenty of experience and resources, so watching this happen over and over is pretty frustrating. You'd think we'd eventually learn from it.


Change For The Better

Does anyone else feel like we should bring this 2017 term back again? Previously it was Changing for the Better to emphasize our enhanced risk management and customer service culture. We should now use it to again to say we are keeping those and adding to it an enhanced culture of sales through giving great service advice and guidance.

Thoughts?


"Change is the medium for opportunity."

Today Oracle has released me to meet my future head on with no impediments for this former remote OCI gal. I love a good rollercoaster ride, so here's to looking for, and finding, all the silver linings and rainbows. They shouldn't be too hard to find if I keep my rose colored glasses within reach.