#marketing

It feels more like influencers company at this point. We spend so much marketing dollars on something that doesnt benefit the brand in the long term

Can someone share light on what are the bonuses for the marketing team at Wealth and IM? When I joined HR said it is anywhere from 30-55% of your base salary. I joined as SVP of product marketing from big asset management firm and we used to get only 20% so was surprised that the bonus range was so high? Also, when do they payout your bonuses?

https://www.crn.com/news/ai/2025/ibm-9-5-billion-ai-book-of-business-drives-q3-growth-across-company-s-software-hardware-and-consulting-segments

Hi Team,
I am writing to share a difficult update.
With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%.
These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.
To ensure we move forward with clarity, I want to summarize the areas most impacted.
Streamlining the Customer Journey: To provide a seamless experience for our customers, we are integrating the Vehicle Operations workstreams into the Service organization to create fewer customer handoffs and clearer ownership. We are also integrating the Delivery and Mobile Operations into the Sales organization to ensure the purchase experience is as seamless as possible with a single touchpoint throughout the entire sales process and to delivery.
Elevating Our Marketing Efforts: Historically we have had multiple functions that collectively capture what would typically be housed in a single marketing organization. We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer (CMO), I will be acting as Interim CMO. Our Marketing Experiences team, led by Denise Cherry, and the Creative Studio team, led by Matt Soldan, will both report directly to me for now.
These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business. I am incredibly confident in R2 and the hard work of our teams to deliver and ramp this incredible product.
Thanks again everyone.
RJ

This is how we’re hitting back? I don’t think this is making the TMO leadership sh!t their pants. The cellphone equivalent of Wi---e Horton this is most definitely not.

AT&T loves to talk about connectivity. The “AT&T Guarantee,” the shiny ads about “bringing people together.” But the only thing they seem to connect is frustration and disappointment.

Check the reviews — 1 out of 5 stars on Trustpilot. One star. For a 100-year-old telecom giant. You’d think after a century of selling phones, they’d have figured out how to answer one.

And it’s not just customers they can’t connect with — it’s their own employees.
The CEO’s new motto might as well be: “You don’t like it here? Leave.”
Inspirational, right? Nothing says “leadership” like threatening the people who actually keep the lights on.

Meanwhile, T-Mobile — the company they keep mocking — sits near a $200 stock price, while AT&T’s stock is doing the corporate version of buffering. Maybe arrogance doesn’t sell after all.

A century in business, billions in ads, and still can’t connect with the people paying the bills or the ones cashing the checks.
Maybe the “AT&T Guarantee” means they’ll drop your call, your signal, and your morale — all at once.

I can’t imagine how much money it cost for Belk to be the front and center sponsorship. They are plastered all over with the renovation of the stadium. They are also plastered all over the court. Would love an estimate of how much that cost

They keep shoving this down our throat like we're the only ones who don't understand why it's valuable? No one cares if they get $5.37 refunded to them when their internet was out for an hour. Also, customers expect to be compensated for your service not working. Our leaders sound like such id--ts hyping this across all the signage in the office and these townhalls.

Curious about the ROI on this “investment”.

https://x.com/lumentechco/status/1980278648981606845?s=61&t=gh7l4y0OsFDrgR7K_c_Mzg

That’s interesting is that Oracle now brands itself as “OCI AI Infrastructure” and calls itself a “real AI company.”
But Oracle has no proprietary AI models (unlike Meta, Google, or Microsoft) and no in-house chips (Meta has, Microsoft soon will, Google and AWS already do).
So Oracle is effectively a reseller of other companies’ hardware and models, with much thinner margins.
How can a firm like that credibly call itself an AI company? Pure marketing.

VCG Operations, CX
Value Operations, CX, Marketing, anything and everything that can be outsourced
Training
HR

I’ve seen it all now.

Xerox has probably been one of the worst businesses for the use of marketing, yet the new CMO thinks they can ‘sell’ their marketing skills to partners.

Who on earth would pay Xerox for this.

Typical of this individual

Why pay for what Xerox would give you for free anyway. If you are a partner they already provide ‘marketing’ in product support and Partner Sales.

Historically, Nike had impeccable timing of using relevant SuperStar of the moment and help them lead to next level.
I will go back as far as John McEnroe, Jordan, Barkley, Carl Lewis, Mary Slaney, Joan Benoit Samuelson, Mark Allen, Bo, Lebron, Kobe, Durant, Serena ...
And disgraced ones like Lance, Tiger, Marion etc.
I apologize if I missed someone

But today, when I look around there is no one that have charisma and appeal of athletes above.

Basketball: Jordan is retired for long time and not getting young. A baby born when he made that shot against Utah would be 28 today.
Lebron: played 22 years and about to retire
Durant: same story as Lebron. About to retire.
Kobe; retired and passed away.
Who is new blood in basketball space for Nike.

Baseball: Last time Nike had any significant endorsee was Griffey and Barry Bonds and that was long time ago. They invested on Trout but the guy was hurt for 3 or 4 season and this was first that he played full in a long time

Football: Nike controls football but they never had anyone that lead the category. Last one was Deshawn Jackson. I think

Track: They have some winners but no SuperStar material. Sidney Mcglaughlin Levrone is good candidate but she is NB girl. Nobody significant in sprinter category for boys and girls.

Tennis: Basically nobody since Serena retired

Golf: They have endorsees but nobody in the category of Tiger

Soccer: Originial Ronaldo has been retired for long time.
And Cristiano Ronaldo is about to retire, playing in senior league of soccer in Saudia Arabia.

As you can see there is no one significant icon leading Nike now. That is the problem.

Their Icon now Kim Kardashian. Wow. A girls made herself big through surgery.

I hope I made some sense in issue with Nike

We have had a new CMO announced and a bunch of VPs are leaving - mainly in marketing. News?

Should we give all of our money and resources to support a retail brand that has no awareness or subscribers - apparently. Should we reorg, then reorg, then reorg again - yes please. This company is a joke and we’re dead in the water.

Don’t apply for these roles you’ll hate it here.

Until such of time CEO switching to marketing base culture I am given not one single instructions.
I do the reading all day all of even nites to become savvy on the marketing. So frustrate as I can do no such marketing in current role. I also do the ask to chatting gpt and even it can not give good direction, Frustrate!

and not impressed.

Seems like all they are trying to do is emulate Lululemon.

That game is well played out and perfected by Lulu.

As usual with Nike these days "it is dollar short and day late"

Sabre put out a PR on Sept 25 saying Sabre GDS shopping produced lower fares 49% of the time compared to airline.com. Airline.com did better only on 1% of searches. A comparison of Sabre GDS Shopping to airline.com is meaningless. airline.com does not have corp fares or negotiated fares. So the comparison is apples to oranges. If anything the comparison should be against airline direct content with NDC. Very misleading PR and this is an embarrassment.

If the KRK shopping team and marketing came up with this analysis (who else could have?), they should be fired.

All of the marketing articles being posted on this site seem to be an obvious attempt to shift focus from some pretty egregious complaints.

Rather transparent.

Cisco cannot help itself!! They confuse everyone! Especially our ENTIRE CUSTOMER BASE!

Renaming Firewalls, Routers, Switches, FMC, CDO, HyperFabric, NEXUS HyperFabric, Nexus switch, 6000 series switch, ki-l the Catalyst Brand, bring it back, Just Cisco 8000 series…. ISR, Catalyst Router, 8000 Series Cisco Secure Router, Tetration, Cisco Secure Workload, AMP, Cisco Secure Endpoint, Cisco Smart Switch, WCS, Prime, DNA Center, Catalyst Center….DCNM, NDFC and whatever great ideas are next — Impact, GSX….

For the love of G-d people!!! Quit renaming EVERYTHING EVERY TWO YEARS!! No wonder Gartner and everybody else is so D@mn confused at our strategy!!

Pick a name and stick with it! Use actual NAMES! A PRODUCT DESCRIPTION IS NOT A NAME! Tetration was easy to remember and had a nice ring to it. Cisco Secure Workload is a description! Not a name. Everything becomes acronyms when you name products long descriptions.

Cisco Marketing has multiple personality disorder! Straighten it out now Chuck you big lug!

Today’s kickoff call is blatant reminder that our leader (PK) is simply out of touch with his sales staff. More than once, he referenced a female sales professional as a male. This female sales professional struct a deal that resulted in over $800k of revenue. He had one job and failed. He couldn’t even read the slide correctly. As a female sales representative in this organization, it was so disrespectful to this female. It just shows he doesn’t care.

Even more upsetting was that PK’s colleagues, mainly DV, didn’t correct the mistake. Everyone knew it. Can you be anymore out of touch with your employees?

Today’s call showed the company has no interest in selling equipment. “Hey sell what you could at our inflated price. We love you guys!” Thanks for the extra 1% DV. The extra $350 on a $35,000 sale will make a huge difference in my salary when I used to make $2k-$3k on those deals just 5 years ago. The 30% in price increases we have taken over the past 2 years won’t affect business. Hey our competition did it so we should do it, right?

I have begun the search to leave this company. I am tired of the overall panic from my manager and director to hit a number that is unattainable. More than 50% of the company is under 50% YTD. The company is paying less compensation which is why they are now giving you the extra 1%. Majority of deals are written using the industry low 2% override. If you think making 2% plus the extra 1% on deals is good, you my friend are exactly who they want working here.

I have lost all respect for PK after today. He doesn’t care about us. DV is also not a leader. Talk about a guy who made it because of who they know. The Japanese better wake up fast because these leaders have lost their sales organization.

No shade 😅 but I’ve been with my state health plan for a bit and just found out we even have a corporate marketing team. Like… what do they actually do? I asked my team and someone said, “they su-k, we don’t use them … we just do our own.” So now I’m like… if no one uses them, what’s the point? How do they add value? Not hating … but anyone had a good experience with them?

Who saw that one coming? Ki-ling the golden goose is never good for longterm stability.

I am interviewing for a marketing position. Can someone please provide me any numbers on the bonuses that wealth management marketing receives. The salary is little bit higher than what I am making. HR mentioned the bonus % is anywhere between 25-40% of base salary. This is for SVP position.

I'm currently working for a company who started doing layoffs, and even though my position is secure (as I bring 70% MQLS) to my company, my manager is an a-s who keeps threatening everybody that they will get layoff if they don't work harder. I'm already managing 100 events a year plus all other responsabilities at me job.

I was thinking about applying to the Events Manager position at Finserv but after reading this portal, it's like I'm going from a centralized sh-t show to a massive company wide sh-t show, wtf? Does anybody here works in marketing that can enlight me if this is worth it? (I'm desperate)

Thanks

This current commercial running is so hilarious. It’s like Dell has anything to do with AI! Face it folks this is a hardware platform PC on antiquated Windows OS LOL😂

Dave Calhoun, with his multi-million-dollar salary demand, could not come up with this brilliant idea!

From my manager's manager. Looks like its the end of the road for me at Juniper. Marketing group.

renu and her marketing team have absolutely zero experience in branding or re-launching a software vendor while microsoft is busy tearing us apart.
exactly the dream team you want leading a tough turnaround.
who needs the best people with the right skills anyway when you can just wing it and hope for the best.

The town hall meeting in Ireland was very brief, lasting less than seven minutes.
Employees were not given an opportunity to ask questions, and participants could only see the two organizers on the call. Attendance was limited to the lines of business directly impacted.

Key points communicated to employees:
A Collective Redundancy Scenario will take place.
No specific organization was named.
113 roles in Ireland will be affected:
14 in Finance
21 in Marketing
78 in Engineering/Technical
The consultation period will begin on Friday, 19 September.

overheard layoffs might be hitting marketing. Anyone else hear some rumblings?

Allegedly it's officially "sold out". But is it really? Or is that Marketing trying to push a FOMO narrative? They are riding Sales super hard to sell sell sell and now all of a sudden it's "sold out". Im not buying it.

Management hasn't said or done anything to indicate layoffs in Marketing are over. That probably means there will be layoffs. I have no evidence they will, but I'm preparing.

We fumbled hard when JD left. Instead of swinging big, we smashed the reset button. Now we’ve got an old CEO, an old CMO, a CFO with zero imagination, a supply chain guy who can’t count, and a CTO who still thinks she’s running ops at Amazon—bless her heart. And these are the people Nike thinks are gonna connect with the next generation of athletes? Marketing is trash. Product is trash. No help in sight.

DEABORN, MI — Just in time for fall, motorists found out that they were in for a special seasonal treat, as the Ford Motor Company introduced the limited edition Pumpkin Spice F-150 pickup truck.

The new truck, designed specifically to celebrate the arrival of autumn with its trademark delicious scent and fall flavor, was sure to excite consumers who were looking for the perfect vehicle to ring in the season.

"It's the truck you've been waiting for all year," said Ford Motor Company CEO Jim Farley. "While our other vehicles have their fans, there's nothing like the excitement and anticipation from the pumpkin spice crowd. Break out your flannels and get ready to drive through big piles of leaves on a crisp autumn day, because the Pumpkin Spice F-150 is here to bring all the festive vibes you can handle. Plus, it has a 7-ton towing capacity, so that's cool, too."

The Pumpkin Spice F-150, which comes in a special burnt orange exterior color, includes a wide array of exclusive features, including plaid flannel upholstery, a gear shift knob shaped like a stalk of dried corn, and spritzers that will periodically spray a pumpkin spice scent into the cabin. "Feel free to wrap yourself in the nice, soft, Ford-branded sherpa blanket stowed in the center console and roll down the windows while you drive to breathe in the crisp autumn air," Farley continued. "There are also an amazing 25 cupholders located throughout the interior of the truck, which is enough space for each passenger to enjoy 5 pumpkin spice lattes at once. It's so pumpkin spicy you'll feel sick."

At publishing time, Ford announced that it had already received 10,000 preorders for the Pumpkin Spice F-150, all of which were placed by suburban white housewives.

https://babylonbee.com/news/ford-introduces-pumpkin-spice-f-150

At GSX, Cisco showcased their recent Partnership with the Luna Rossa team, completely skipping over everything to do with Luna Rossa and it's involvement in sailing, and focusing on Prada. Not a good look. Hilarious, value and priorities of Marketing shown on the big stage.

CMO posted she was accepting a new job somewhere else. she was so nice and genuine, seemed very talented. Wonder what is really going on in corporate.

Much of marketing team including CMO and entire customer research team was laid off last week. They also folded three BUs into one BU and rumors has it that Directors with less than 3 directs will become Sr. Managers at lower pay. Lots of redunant roles so expect further layoffs to be announced soon.