#cmo

It seems DIRECTV marketing head is gone!

That was quick.

Its been over a year without a CMO.. plus there isnt much leadership in place.

When leadership basically sawed the marketing department in slices last year, it made zero sense to any of us in the trenches. But honestly, things were such a gong show before that we were just naively optimistic that anything had to be better. Spoiler: it’s not.

We've got SL, who is basically the CMO-in-waiting but for some reason hasn't been given the official bump. KM seems super sharp but is completely stranded over in Sales, and those guys literally do not understand what marketing actually does. I barely hear a peep out of MK. And SW? Complete ghost. MIA.

I’m stuck on the SW side of the fence. The only time we ever hear from the guy is when he forwards those generic HR "please fill out the engagement survey" emails. Oh, but he did recently promote our leader to VP. And this new VP? He struts around making it blatantly obvious that he's the real boss and treats SW like a total puppet. It’s a super weird flex considering the absolute dumpster fire our team is currently in. SW has to be completely out to lunch to let himself be managed upward by a guy that even Ono must have known was wildly incompetent.

This whole setup is completely hosed and totally unsustainable. I know the CEO mentioned he has people doing an audit of the org structure, but come on this mess has to be the very first thing they noticed. What exactly is the hold-up? Is he just waiting out a non-compete so he can parachute in an ex-IBM buddy as CMO?

People are already jumping ship because they are completely burnt out. On my team, we've legitimately talked about pulling a coordinated mass resignation just to force upper management to wake up and see how toxic our VP is. But let's be real, the job market is absolutely brutal right now, and nobody wants to risk their paycheque to make a point.

Has anyone heard anything? Any plans, rumblings, or just a shred of hope? Sorry for the rant, I'm just at my wits' end here.

Hearing there could be some pretty big changes coming to Marketing. New CMO, consultants looking at the org, and apparently a restructure could be on the table.
Maybe we’ll finally get back to actually doing marketing instead of throwing money at endless brand sponsorships 😂
Buckle up, Marketing folks… this one could get interesting. 🍿

Marketing has not done much over the last couple of years. CMO was part of the legacy HS ex CFO who blew up marketing org to over 100 with no real results.

Glad to see CEO and the new CHRO observing the true contribution in the organisation.

Gotta hand it to NHG (CMO), given everything that went down with CG, how the heck does she still remain in place and keep showing up like nothing happened?

Seriously, respect the game. The ability to survive and just keep going is next-level. Most people would’ve bounced.

How does she do it? Genuine question.

will they ever hire someone?

Several people just got notice of their jobs being eliminated, and more layoffs will be announced in July.

But there’s bountiful piles of cash to spend on high profile sports sponsorships that allow the CMO to travel the world and pretend he’s a celebrity.

Louis and the whole EC and the CMO bang on and on about speed yet they work at a snail pace themselves. Examples (1) sales people in America were supposed to be on the 365 crm system in April (originally it was supposed to be January) and now it is June (2) even the employee workforce scheme VRIF. Names to be put in on Thursday but they don’t make a decision until mid-May. Why can’t they decide by end April - it is not that difficult to say yes or no to individuals in 10 days. Slimy snails the lot of them.

Just thought I’d leave this here since so many are afraid to say it.

Global sales kick-off but yet we are listening to our CMO about horse-racing and bourbon?! Then just shouting lots of a number and more me, me, me …. The session started so well but now …

So VZ does an ad with the Heated Rivalry guy and the CMO talks about his butt(?). Can’t imagine the backlash if the former CMO had Sydney Sweeney in an ad and made references to her assets….

But of course we know things like that only go one way….

The CMO is such a clown. So desperate to be viewed as important and yet contributes nothing toward improving the performance of Xerox. His politically correct pronouncements, his silly cliches, irrelevant pronouncements and pointless posturing do nothing but generate snickers and laughter from prospective customers and employees alike. Even the senior leadership team knows he wears clown shoes. Please, please Louie, get this embarrassing clown off the stage.

the CMO has just put his story in L’In about special alignment sessions in AUSTRALIA - given the travel restrictions, how come he is there and what a coincidence the F1 was there.

We have no cash and no money and yet we are spending money on travel and accommodation like we are high rollers even though the tools to collaborate are good. Service Delivery leaders and the Reaper do a WW tour every month (why?) Our CMO recently did a world tour including Lexington (and didn’t even present) and APAC (why?) Our Head of Global Accounts travels for 3 days for a half-day check-in with clients (why? Nothing changes and no new revenue) And our EC Chief Revenue Officer has to move to New York from Europe (why?)

I realize there isn’t much to market. Do they even have a marketing department?

Changed the logo.
Added yellow.
Remodeled stores.
Spent millions.
Called it “brand transformation.”

Signal: same
Bills: higher
Stores: glowing like a banana.

Quarterly outlook:
Customers asking about coverage.
CMO presenting color palettes.

How come the new CMO doesn’t have his Bio on the Leadership Team page on the website - all the previous ones have.

I believe that the SAP stock will only rebound when Julia White returns as CMO.

This shake up may require more re-trends to return to SAP in order to right the ship.

Are we ever going to address the elephant in the room? Our marketing su-ks. Get us a new CMO!

It is Q4. It is the end of the year. Where are the SLT and a rallying cry for end of year business ??????? It appears they are stuck behind their spreadsheets and 40 page slide decks - no communication with sales, no customer visits, no “how can I help you win business in next 20 days”. Even our new Chief Revenue Officer and our new CMO who normally are on the final push can’t be bothered anymore. And then when the results are terrible it will be the peeps fault and nothing to do with them.

Anyone know if the CMO organization is affected?

Anyone know what’s going on with CMO?

I can’t imagine that team going untouched but what do I know.

I’ve seen it all now.

Xerox has probably been one of the worst businesses for the use of marketing, yet the new CMO thinks they can ‘sell’ their marketing skills to partners.

Who on earth would pay Xerox for this.

Typical of this individual

Why pay for what Xerox would give you for free anyway. If you are a partner they already provide ‘marketing’ in product support and Partner Sales.

We have had a new CMO announced and a bunch of VPs are leaving - mainly in marketing. News?

Adweek published an article saying DC is now CMO but the page is 404 - what's happened?

CMO posted she was accepting a new job somewhere else. she was so nice and genuine, seemed very talented. Wonder what is really going on in corporate.

Alright then, we are now going to get marketing advice from IBM... because marketing fails because of "fragmented operations" now... (some study they did says)

IBM Says that CMOs Must Fix What’s Beneath the Surface to Fully Unlock AI

(...) "study of 1,800 marketing and sales executives found that 81% of CMOs see AI as a game-changer, yet 84% say rigid, fragmented operations stop them from using it to its full potential."

(...) Jonathan Adashek, tech giant IBM’s Senior Vice President of Marketing and Communications, explained that many companies don’t have the structure needed to make AI truly transformative. On top of that, only 21% of CMOs believe they have the right talent to meet their goals over the next few years.

As a result, IBM has been addressing these challenges through its “client zero” approach, which means testing AI tools on its own operations before offering them to clients. In human resources, this approach has automated one million tasks and resolved 95% of employee requests without escalation. This allows HR staff to focus on more complex work like coaching, workforce planning, and talent development. In marketing, AI has reduced the amount of time employees spend on repetitive tasks, thereby giving them more freedom to try new ideas and original projects.

However, Adashek believes that the key to unlocking AI’s full potential is to first get a company’s data in order. Indeed, strong, integrated, and flexible data systems, along with privacy protections, make it possible to detect patterns and make better strategic decisions. Interestingly, Adashek compares AI to an iceberg: the 20% above the water is the flashy, visible technology, while the 80% below represents the deeper systems, processes, and data that truly drive transformation. Focusing on that hidden 80% can boost productivity and help businesses scale better than chasing the latest shiny tool.

https://www.tipranks.com/news/ibm-says-that-cmos-must-fix-whats-beneath-the-surface-to-fully-unlock-ai#google_vignette