#brand

I know very little about all sports, but I enjoyed watching the US Open this year. It seems like the right size sport to measure whether the sport offense strategy is working (running for example way more disjointed and hard to comprehend). 2 years of EH feels like enough time to do some dummy analysis.

Mens winner wore Adidas

Womens winner wore an Asian brand I don't know

Mens runner up who seems very marketable/American wore On

Our top player Alcaraz is wearing Travis Scott backwards Swoosh stuff (this is not "innovation" and not sport related)

I can't find any exclusive shoe of a top player we sponsor online

Tennis Warehouse which looks to be the biggest retailer in tennis showcases us the same way online that Fleet Feet running does for our running stuff

I can't find any decent brand/storytelling about Alcaraz, Sinner (Google says he didn't play), Sabalenka. I remember we used to do this well during the Sampras Agassi era.

Serena and Osaka both past their prime but feels like we focus a lot on marketing them despite their wearing old models/non Nike retail stuff and on the back end of their careers.

Product seemed boring/bland/no innovation compared to other brands. That's in everything I could find abut design and what the swag actually is.

Which GM or VP leads this? Do you think they think we were successful in the biggest tennis sport event of the year? How much do we make off this business and should we exit to win in areas we are more realistic in? I wonder how much we pay top athletes and what the ROI is.

• I was at Costco and it had cr-p load of Nike rolling around with shoes and clothings.
  I did not find what I want but the price was unreal!
• So I went to Nike store in the same mall. Besides I could not find any Nike high end running shoes, nobody approached me to ask if I needed help!!! They were busy talking each other.
  I left Nike store without buying anything and disappointed at the brand.
• My local running store that I shopped high end Nike running shoes closed their door
  after Nike close their account in 2021! So I will have to drive another 20 miles to another running specialty. But this store was never Nike dealer so I will have to buy Brooks or Saucony, my second choice.
• I was at Nike.com but I could find some running shoes but not all!!! I addition to it, I cannot feel or put on the shoes and feel it. And for a runner, that is a no no. Last time, I ordered from Nike.com, it took more than a week to ship out from Memphis warehouse. And I was not happy with the way Nike React Miler felt. And return was hassle in that I had to go to Fedex store to send it back.

I am former Nike employee.
And you can see why Nike stock is marching towards $20s.

Shopping the product is not easy.

Let's enjoy it while it lasts.

This reads less like a hit piece and more like a victory lap around NKE's virtue-signaling carcass. Many commenters on this forum have posted similar opinions and had them deleted by the mods.

But now it's global news:

https://www.foxnews.com/outkick-sports/colin-kaepernick-dylan-mulvaney-nikes-decade-left-wing-activism-finally-caught-up

Nike’s core problem is that in chasing a new audience and embracing social activism, it has lost the competitive, aspirational identity and storytelling that made the brand culturally powerful in the first place.

How about a premium employer?

Thoughts?

So no word on the brand launch still? Lol

Every retail in the US seems to have inconsistent stock. Canada gets new beyblades sooner than US, how is that even possible? Why doesn't your marketing team do a better job at advertising the brand and letting know the beyblade community when the new releases are hitting the street? Can't be that hard, right?

I hate it here. I hate the politics, the chaos, and the daily stress, among many other things. But every time I update my LinkedIn, I get messages from recruiters who only see the brand. That's the strange bargain I've made - suffer through the dysfunction so I can leverage the PayPal name for my next move while it still means something. At least it should be good for something.

Can’t post on LinkedIn but say it here

This is random... but... Honestly, feels pretty bad. So much brand decay, not good.

HON Technologies is leaving behind “the future is what we make it” but keeping #Futureshapers….ok. I saw everyone in the office today diving into the new PowerPoint templates. Each slide looked like a bag of skittles. Very elementary. Would be appealing to my 3yr old. Maybe this is why we kept the standard red black gray and white. Cleaner. Professional. Limited options for thousands of employees to F it up. We are a legacy brand. Not a start up created in a college dorm room.

Brand portal. A lot of words. No one is reading that. Just give me a one pager. What do I need to know. What is our brand? I don’t have time to poke around the brand portal. I’m quadruple booked all day and have six deliverables due last week, and 3 customer meetings this week and my team of 8 is now a team of 3. Oh and MBR Monday, and ten sources to pull data from and scrape up some calculations to throw on a slide.

One pager. Ppt template, email signature. That’s pretty much all I need. Who cares about the rest? I’m not in marketing

So what happened that 24hrs before the new brand ‘launch’ the whole thing got ‘postponed’. There has to be more there.

VZ gets erased from the DOW (ED), Dan posts a VZ commercial that looks like an erectile dysfunction add. WTF?

Here is the add:
https://www.youtube.com/watch?v=SQMjzLRqnB4

Chinese sportswear company snags Curry

https://www.espn.com/nba/story/_/id/48940127/stephen-curry-signs-chinese-sportswear-company-li-ning

What are your thoughts?

Rate on scale of 1 to 10

Honeywell Technologies

Honeywell Aerospace

Aaaaand Diego Luna, the centerpiece of Bank of America’s multimillion dollar World Cup ad campaign, didn’t even make the team.

Cool inspiring events last couple of days. A window to what the best of Nike is all about. And what's possible.
Serena was freaking awesome. Authentic, empowered and empowering... she's the GOAT alright.
Wanted to note some positivity going into holiday weekend, so it's not all just bi--hin and moaning. I'm guilty of that as much as anyone else on this forum. But also want to show gratitude. Phil's email was a call to action but also a road map to greatness.

Just watched an emotional video for the curaçao by Adi and then checked what we have and it’s photos of current / former players and different artists / celebrities . Really hope more is coming - this just feels sad 3 weeks before the start

Nike just kept moving forward for last 40 years at 90 MPH.

the issue with Nike is that they are too big. They are in every aspect of sports business.

Akin to adidas in 70s, Nike is too many things!! License product, performance product, non performance product, accessories, skateboarding, boutique retros, winter sports, team sports on and on.
Perhaps the winning strategy is cut out category that does not help Nike and not doing a good job as we speak or there is no future in it.

adidas was in so many categories including perfumes LOL in the 1970s. And when Mr. adidas passed the whole thing came crumbling down and gave Nike a hole big enough drive train by. Let's learn from mistake, other people's mistake.

streamline your offerings!!!

I've seen post on here dissecting and criticizing some of the collabs Nike has at the moment. Some of which has been relatively successful, like the Travis Scott collab. I haven't seen anyone pick apart the Drake line tho. That may have been one of the worst investments by Nike.

Nocta has really been a lackluster for the Nike and considering how big of an artist Drake is, he's never been someone people looked to for style, like never. Definitely wasted opportunity there.

For those of you who are actively interviewing (laid off/still here) are you finding the sentiment towards Nike talent (you) shifting? Do you feel as if potential employers aren’t seeing Nike talent the same and has degraded from years past? I’m wondering as the stock has dropped, layoffs, and franchise struggles have occurred in the past couple of years, people are associating the talent from Nike either B or C tier externally… I feel like there was a time we were considering A tier or B+ but that has now fallen. I know HON sent Lulu stock down, is that isolated or are other feeling the judgement as well?

Zero cred in culture presently.

Pathetic that we have zero heat. Look at Nike.com for 10 seconds and it’s all retro garbage.

https://www.reddit.com/r/Fauxmoi/comments/1t60uvl/nike_plans_to_support_trumps_ballroom_and_is/

Just look at the comments.

Nike - A marketing company - I seriously doubt!
Think about well to do well taken care off employees, across different regions. They should have been the best brand ambassadors of brand. Each well taken employee can easily bring more revenue by sales as people around their community beleive in the brand. But heck no... These thought process can only come from born leaders and visionaries...

Adidas told Kanye West to pack it up and took the hit. Cleaned house. Nike keeps doubling down with Travis Scott looking for a shortcut to relevance.
Adidas reports earnings and the stock jumps. Nike reports earnings and the stock drops.
Adidas is back to making gear for actual athletes. Winning marathons, on the feet of the best young footballers, everywhere that performance still matters. Nike feels like it is selling nostalgia and hoping the logo carries it.

Look at basketball. Adidas got Anthony Edwards. Electric, marketable, and compared to Ja Morant headlines he looks like a saint. One company reset and moved forward. The other one is going to to keep slimming down to greatness… make it make sense.

Literally WHY?

For the love of God, have we not learned a single lesson about protecting franchises?

Pull the launch. Allocate to sneakerhead shops only. Let’s gain some brand equity back.

For all the Nike hype and innovation that went into the Breaking Two event, I think it's pretty hilarious that it was a couple of ADIDAS runners that broke two hours and set the world record in the marathon in an actual official race!

A great achievement for mankind. Another failure for Nike.

https://wwd.com/footwear-news/sneaker-news/adidas-sneaker-london-marathon-records-1238929791/

I went to check out the site few times and I cannot stop seeing that all Nike
is trying to lead you to item that they have. Not what I am looking for.
If I am looking for specific Nike then one would have better luck in amazon.

Nike is failing in their own website. There is more Nike in amazon then Nike.com

"New desktop wallpaper (background image): For brand consistency, this update overrides all previous wallpaper images you may have created and initially will not be able to be modified."

What in the absolute feck. We're not even allowed to pick our own desktop backgrounds anymore? Talk about micromanaging...

That ad speaks to what Nike is all about. The exclusive passes, the no other brands allowed, the egotistical ads. People are not buying the bullsh-t anymore. There’s simply a lot out there and nobody needs to be talked down to.

Hope JC as new creative director can control MV from destroying the brand!

What does it mean when the Indirect or authorized resellers get the new brand logo on their buildings before the main corporate locations? Asking for a friend

Another massive hit to Away From Home.

The only innovation is the ridiculous brand name changes and comp plan changes every quarter it seems

How much is the Jordan brand, and by extension its ego and entourage, costing Nike?

Stick your logo on the biggest loser in F1. Two double retirements in two races for 2026. Zero points! Stroll, the biggest loser in F1... Perfect fit. Perfect match for Xerox. Waiting for $1 stock value just to lmao...