#strategy

Hello are the rumors true that Cisco is considering purchasing NetApp?

Billionaire Jim Goodnight Built An Analytics Profit Machine. AI Is Forcing Its Reinvention.

ByPhoebe Liu,Reporter.

May 15, 2026, 06:30am EDT
Updated May 15, 2026, 10:36am EDT

Unlike most of today’s biggest AI companies, SAS—once America’s largest privately held software company—has always operated slowly, steadily and profitably. Competition from all sides and an upcoming leadership transition will test the company’s longstanding strategy.

Clad in a plain white shirt, Jim Goodnight, billionaire cofounder and CEO of analytics firm SAS, eases into a leather rolling chair in a Cary, North Carolina, meeting room that looks less like a corner office than a geology exhibit. Behind him are glistening gemstones. A clump of pyrite. Purple amethysts. A fossilized dinosaur egg—a 69-million-year-old Hadrosaurus found in the Gobi Desert. A meteorite. “It’s not something you want to get hit in the head by,” he deadpans.

SAS is 50. Its CEO is 83. And like the rocks on display, both are artifacts from an earlier time long before fast-growing, deeply-unprofitable AI shook the world. SAS analyzes large troves of data from its customers in real-time to help them make better business decisions.

“People like to dismiss us by saying, ‘well, that’s legacy software,’” says Goodnight, a statistics pioneer who helped define what analytics would be long before AI became an umbrella term for everything. “But it’s not. We’ve been improving it for 50 years.”

Now SAS has to prove that endurance isn’t the same thing as stagnation.

The company generates just over $3 billion in annual revenue from most of the Fortune 100—including 90% of the financial services companies and all of the health and life sciences firms, plus most every government department. It has stayed private, profitable and debt free.

The AI bo-m is stress-testing that posture. OpenAI, Anthropic and a swarm of newer data-and-analytics rivals are selling the future as a clean break from “legacy” incumbents. Hyperscalers like Microsoft and Amazon are bundling data and AI into cloud contracts. Public-sector competition is heating up. And inside SAS, the next chapter is no longer theoretical: Goodnight has been hinting for years at a leadership transition, including an IPO as a possible succession plan. “When we go public, we need a different CEO,” he says. “You don’t want an old fa-t like me going around trying to sell stock.”

For a company designed to outlast market volatility, an uncomfortable question is suddenly immediate: can SAS modernize fast enough to matter in the AI era—without abandoning the slow, profitable discipline that made it an outlier in the first place? And can it do it without Goodnight?

Goodnight is confident it can; he’s seen this cycle before: the dot-com bo-m, when he considered outside money and passed; the dot-com bust, which rewarded that restraint; failed investments, including an airline; and the 2022 market correction which may have forced SAS to delay its IPO plans. He’s unmoved by the idea that generative AI has rewritten the laws of business.

AI is “just picking the next word in a sentence based on probability,” Goodnight says, correctly, of large language models. “How’s that going to solve anything?” He thinks SAS’ decades of customer trust and “domain expertise,” particularly in finance, healthcare and government services, will help it retain its edge.

Yet Goodnight will likely leave SAS’ future in the age of AI to younger hands.

In recent years, he has ceded more of the daily operating work to a new generation of executives, especially chief technology officer Bryan Harris and chief operating officer Gavin Day. Goodnight says he’s training Harris and Day to take over, though he hasn’t yet decided which of the two he would like as CEO.

The plan they are inheriting is simple to describe and hard to execute: persuade customers that SAS is not the same company it was 50 years ago, sell them on AI that helps them make smarter business decisions instead of merely sounding like it might, and mold the products to meet every customer where it’s needed.

“Incumbency is our biggest headwind,” says Harris.

That incumbency can be seen in SAS’ sprawling North Carolina headquarters. Its 300-acre tree-lined property boasts a day care and doctor’s office, fields dotted with employees playing intramural soccer at lunchtime, one of the state’s few five-star hotels and dozens of docile sheep grazing underneath the company’s solar panels. Turn left from Analytics Drive onto Research Drive and walk down Binary Way, and you’ll be blinded by a shining silver sculpture of the mathematical constant pi. The company’s campus, as they call it, reflects Goodnight’s vision and SAS’ academic origins.

SAS, short for Statistical Analysis System, was born out of North Carolina State University where Goodnight—then a young faculty member fresh out of a statistics PhD—teamed up with Tony Barr in the late 1960s to create software that sifted through and analyzed N.C. State’s agriculture department data. After the tool attracted more than 100 outside customers, Goodnight, Barr, John Sall and Jane Helwig incorporated SAS Institute in 1976. Barr sold his 40% stake for $340,000 in 1979. Helwig, who died in 2021, left and sold her stake a couple of years later. Goodnight now owns two-thirds of SAS, making him worth $13.3 billion and the richest man in North Carolina; Sall owns the remaining third, a $6.5 billion stake.

From the beginning, the company was bootstrapped. Back when SAS software was sold as physical books, all staff—including the founders—would form an assembly line every time a new shipment of books arrived to unload the books into an employee’s basement, a tradition cofounder Sall recalls as “book brigades.”

When the phones from prospective customers stopped ringing, Sall says Goodnight—in keeping with his upbringing as a hardware shopkeeper’s son—forced the cofounders to split up SAS’ potential customers into four (grouped alphabetically) and do the marketing themselves.

The approach worked. SAS was cash-flow positive from day one and generated $600 million (revenue) on an estimated $300 million in operating income by 1996, Forbes previously reported. SAS grew steadily, always prioritizing profitability over the fastest possible growth, Sall says.

Along the way, as evidenced by its campus, SAS built up a reputation as a company that takes care of its employees. Extensive benefits—beginning with free M&Ms (11,000 pounds per week, company-wide) then expanding to on-site doctors and a pharmacy, subsidized on-site childcare and a hair salon—weren’t common in the ’80s and ’90s. It was Goodnight's retention strategy: keep employees happy, keep turnover low and avoid the expensive churn of bonuses and dilutive stock options.

He used to joke that 95% of SAS’ assets, its people, drove out the front gate every night. After the pandemic and a remote-work policy, the line no longer works quite the same way. “I can’t even get ’em to come in,” he says.

Three years ago, Harris brought Goodnight an idea he loved. SAS could use computer vision to analyze video feeds from farms and determine how illnesses spread among chickens. The tool would help farmers keep their flocks healthy. Goodnight ki-led it with a single question: “How much do the cameras cost? The farmers would never pay for that.”

From the perspectives of both customers like those farmers and SAS itself, Goodnight has been laser-focused on cost and profitability for decades. He criticized AI innovation for being 90% wasted dollars, and repeatedly emphasized SAS’ need to get further into the green.

The CEO credits SAS’ durability to that desire to stay profitable, even at the expense of rapid growth. While Anthropic has reportedly grown revenue at roughly 10 times year over year for three years, SAS’ revenue rose 9% last quarter, roughly in line with Morningstar's prediction that software companies will grow at around 10% per year through 2029.

Goodnight thinks the AI companies’ pace “needs to slow down.” But that doesn’t mean SAS has ignored the market. In 2023, the company announced a three-year, $1 billion investment to develop AI-powered products. “It looked like we were going to spend that much anyway, so we announced it,” Goodnight says flatly.

The problem is that SAS is hardly alone here. It is up against rivals that bet on AI first, and more heavily. On the mega-cap side, there’s Microsoft, Amazon and Oracle. Slightly newer entrants: Snowflake, Databricks, Alteryx and others. On the public sector side, Palantir has been siphoning U.S. government contracts from SAS and others. (Palantir’s U.S. government revenue grew by around double SAS’ total government revenue last year.)

SAS’ modus operandi is to meet customers wherever they are most anxious. The company works with nearly every major bank and the Big Four accounting firms, helping them use AI in ways that are secure, traceable and useful for fraud detection and financial risk. Healthcare, government, finance and other regulated industries are natural terrain for a company that has spent decades selling caution as a feature. Even there, the pressure is rising. Anthropic has been hiring industry experts and in May announced a suite of financial-services products that compete directly for the same customers.

“Everyone is in ‘coopetition,’” Harris says. Customers have asked SAS to integrate with its rivals, and the company has happily obliged.

That has made SAS uniquely malleable among its peers. If customers want their data analysis done in the cloud (Microsoft, Amazon, you name it), SAS can do it. If they want it done on premises, SAS will do that too—and in the programming language of your choice. That matters in hospitals and government agencies, especially when sensitive data and regulation collide here and abroad. In the executive building where customers are flown in for meetings, one screen recently read, “Welcome, U.A.E. Government Delegation.”

Harris thinks new revenue streams can come from digital twins—AI-rendered versions of complex physical facilities like manufacturing plants that are used to figure out a facility’s most efficient layout, predict safety incidents without putting workers at risk, and perform virtual testing—via a partnership with Epic Games. Paper products manufacturer Georgia Pacific, for example, uses them to test and train robots in its Savannah River Mill facility, keeping costs down and employees safe. Digital twins currently generate single-digit millions in revenue, but Harris believes the business can grow to $500 million within three or four years.

SAS is also experimenting with quantum computing for ultra-complex transactions, like in fraud detection for banks, that traditional computers can’t handle. Also in SAS’ plans: using data and AI to help sports teams. In December, SAS announced a partnership with Liverpool to use its products to market to the soccer team’s fans better. At SAS’ 50th anniversary conference, the company announced a smattering of new tools that incorporate AI agents.

“SAS has never met a problem they didn’t want to go after,” says IDC research director Kathy Lange, who previously worked at SAS and suggested that the company could benefit from more focus. “It’s a double-edged sword.”

Believing it’s the best way to sell some of his stake without needing to sell SAS for parts, Goodnight still wants an IPO. But five years after SAS first said it was preparing to go public, the window has narrowed, shifted and occasionally looked like a regret chute.“We don't want to go when all the money has been already used for SpaceX,”

The numbers also need work. Before hitting the roadshow, Goodnight wants to meet the Rule of 40, a common software company benchmark in which revenue growth rate and profit margin sum to 40. That might help the company defend its share price in public markets, especially when pitted against fast-growing competition. But with both components sitting at around 10%, Goodnight says SAS isn’t even halfway there.

For CFO Matt Parson, it’s optionality that’s the key here. SAS has to be ready for the public markets, but they can’t be the only path to helping Goodnight and Sall sell some of their stake. Why sell? The founders’ children aren’t planning to take over, but Goodnight and Sall might still like to leave them with some cash. They’ve yet to take much out of SAS: the company pays out a small dividend, but has invested most profits—“many billions of dollars”—back into the business over its lifetime.

In case an IPO isn’t possible, Parson thus wants to prepare the firm for other solutions: an acquisition or outside investment. The company routinely gets acquisition offers, but Goodnight hasn’t entertained any of them. (The last publicly reported bid was Broadcom’s $15-20 billion offer in 2021; it was progressing until Goodnight changed his mind.) A minority investment could be in the cards, according to Parson, if the right partner came along. If SAS can remain profitable, it can also stay as-is for the foreseeable future: private and founder-owned.

Sipping a cup of black coffee, this time in front of a piece of the Berlin Wall he helped smash, Goodnight is risk-adverse as ever. He is ready to stop being the face of the story he created.

“I wish people knew nothing about me,” he says, with a wink

The Future Maybe ! Absorbed, Sold or Discarded. What do you think?

We’re making a big bet on India and staffing down all over the world. But has anyone thought about what happens when our internationally unpopular president gets pi---d off at India and we no longer want to be each other’s friends? Seems like the company would be pretty sc--wed!

Time to simplify and monetize Oxy asap. The games and PowerPoints no longer work…serious integrity issues in the field coupled with disappointing performance results. New CEO will soon need to create a vision and reduce company footprint to only the highest performing assets. The rest need divestment asap.

Corporations are not necessarily pulling the plug on AI, but the initial, unbridled "gold rush" has definitely hit a wall of operational reality. The corporate approach has shifted from a frantic race to adopt any AI tool to a much more cautious, calculated, and sometimes frustrated effort to find actual business value.

The current landscape reveals why companies are reconsidering their initial "rush" strategy, pivoting toward a more structured approach:

1. The Productivity-to-ROI Disconnect

During the initial hype, the assumption was that massive individual productivity gains (like writing code or drafting copy five times faster) would automatically translate to corporate profitability. It hasn't. Recent data, including a 2026 enterprise study by Writer, shows that nearly half (48%) of C-suite executives now call their AI adoption a massive disappointment, and only about 29% are seeing a significant return on investment (ROI). Companies are realizing that adding expensive AI tools on top of messy, inefficient legacy processes just creates faster chaos, not better outcomes.

1. Strategy "For Show" vs. Reality

There is a growing, uncomfortable realization in boardrooms that early AI roadmaps were built more for investors and public relations than for actual internal execution. In fact, three-quarters of executives admit their company's AI strategy has been "more for show" than actual operational guidance. Leaders are hitting severe bottlenecks when trying to scale experimental pilot programs into production-ready enterprise workflows.

1. Culture Clashes and the "Two-Tiered" Workplace

The rush to implement AI has triggered significant internal friction.

The "AI Elite" vs. Non-Adopters:

Management is aggressively rewarding power users while planning to phase out employees who resist the technology.

Trust Deficits:

According to Cox Business research, nearly 50% of employees hide how much they rely on AI at work due to a lack of clear corporate policies, paired with a lingering fear (around 47%) that the technology will eventually eliminate their jobs.

Loss of Top Talent:

Gartner warned that companies focusing strictly on cutting payroll rather than training their people to use autonomous tools risk losing their best specialized AI talent to competitors.

1. Severe Security Gaps ("Shadow AI")

When corporate IT departments didn't move fast enough to provide official AI tools, employees took matters into their own hands. This explosion of "shadow AI"—workers dropping proprietary code, sensitive financial spreadsheets, or customer data into unapproved, public LLMs—has terrified risk officers. Two-thirds of executives believe their companies have already suffered data breaches or compliance risks due to these unmanaged tools, forcing a hard pause to establish strict governance frameworks.

The Shift to "Agentic" and People-Centric Models

Instead of backing away from AI entirely—corporate spending remains incredibly high—organizations are drastically rewriting their execution playbooks. The "rush" is being replaced by two specific trends:

Moving to Agentic Workflows:

Companies are moving away from simple prompt-and-response chatbots and focusing on specialized "AI agents" built to handle specific, cross-functional business workflows with centralized IT guardrails.

The 80/20 Rule:

Forward-thinking organizations are abandoning the idea of total human replacement. Instead, they are structuring roles around an 80/20 model:

80% of roles are "human-led, AI-augmented" (the Ironman approach, where human judgment is non-negotiable), and 20% are "AI-led, human-supervised" (for high-volume, low-risk, repetitive tasks).

Ultimately, corporate America is learning that while adopting AI technology takes weeks, successfully restructuring a workforce to actually benefit from it takes years. The current pause isn't a retreat; it's a strategic realignment.

_

How is it that the largest US nat gas company missed the boat on the ai/data center bo-m? Sounds like there’s lots of high level people working to get something moving who don’t have a clue, go figure, all the while, their E&P operations are struggling, planning is awful, lack of high level leadership and planning, get your act together, your PM stock has been worthless since the previous bankruptcy which is most likely happe i g again, smh…

Will Oxy pivot or concentrate on areas of strength or continue this bifurcated shyte show for ever…Oxy Greenway, Oxy Woodlands, Oxy International…when are all parties collaborating and when will Oxy have the courage to divest assets that no longer make sense

I see that the board is divided, some are all doom and gloom, some are more like 'business as usual'. i'd be curious to see what do you all think about our position a few years from now.

The new head of strategy was supposed to retire after the Hess integration. Why didn’t he? Is it because we don’t have anyone else capable?

That might complicate business for Nike since biggest team dealer for Nike is BSN (overwhelmingly) and they are already part of KKR.

So KKR will own UA and do business with NIKE. Will they be fair with Nike or use Nike while they support their own UA. That is intriguing.

Once again, Nike in their hubris went around closing almost all of the independent team dealers. And pivoted all of the Nike's team business with BSN. Another brilliant march towards corner by our smart former CEOs MP and JD. They thought that they will maximize the profit if they deal with one big guy. Hmmm....yes but if that strategy turns against you then it might ki-l you too. LOL
BSN has already been producing their private label apparels. And if it gets supported by UA then they don't need Nike.
One time, I talked to former BSN VP and he was not too happy that they have order too much futures because Nike demands it therefore eating their profits. Maybe they won't be forced to order too much futures with UA that owned by KKR.
Since Nike has no other option, they might have to continue to do business with BSN even if they emphasize on their own brands.

One of the scenario is that they might sever ties with Nike and go exclusively with UA.
That would be devastating to Nike since Nike don't have anyone as big as BSN when it comes to team items. Eastbay had team business but they have closed their business.

And I don't know how Nike will combat KKR if it really happens since Nike is pauper compared to KKR. Yes, KKR has more money than GOD.

That was brilliant MP and JD. It was your fault

Currently, BSN is serving Nike's key high schools like Mater Dei, St. John Bosco, de la Salle on behalf of Nike, all over the USA. They might try to sign those school for themselves.
Once again, KKR has more money than God. And in addition to it Nike stock is totally depressed now and losing their shirts in China (3 billion feet). I am not sh-t talking it is in today WSJ.

Nike is currently a company that has Plan A but no Plan B nor Plan C. Why? Becuase they ki-led them all. The little account that is.

Stock jumped, kind of like in 2022 when FLV had the media convinced we were a software and subscription company. But batteries don’t buy many subscriptions.

Sell, before the fall.

That was about 8 or 9 years ago.

I wonder if ROSS, MARSHALLS AND TJ MAXX has been added to strategic 40 accounts.

I know Nike is desperate but I wonder if Nike people count above as important accounts.

That is curious

As for the little account that Nike close? will not come back. Anyone with right mind will not open a new brick and mortar store.

Have you recently check Verizon careers posted externally? All locations seems to be on India even Engineering Ops. Is this an operational strategy to cut cost where eyes are in India and fewer hands in US? I see a murky future for Verizon. Parts of it will be sold.

Looking like the days of Arvind fooling Wall Street with his financial engineering shenanigans is coming to an end. Heading right back to $160, where it was before he embarked on his "RA everyone, move everything to India, stop investing in everything" strategy.

Board, I know you are meeting tomorrow. This trend has to stop. Whatever polish this ELT tries to put on it, you need to hold them accountable.

YTD, PSX is up 36% while MPC is up 55%
1 year, PSX is up 58% and MPC is up 67%

Chemicals is up 70% YTD so we can’t blame CPChem.

The strategy is not working and you need to evaluate the break up scenario. The street is not buying the story and you continue to receive a conglomerate discount. Stop fighting with Elliott and start working constructively with them.

The problem isn't that we have too many people. That was never the real issue. The problem is that our strategy is bad and our systems are broken and have been for some time. But instead of fixing those things, they just cut staff. And then they're surprised when nothing improves.

Laying off the people who do the work while keeping the people who just attend meetings. That's not a strategy. That's self destruction.

Sold 2 states already that they got from Frontier. Heard 3 to 6 more for sale. All in north Central Part of country. Small footprint lots of rural customers. Money being shifted to California and West Virginia

So...Serafin's departure email just hit. Was in there for less than a year, and just moved to San Antonio. Clyde left a dingle berry of a mess from Op Model AND move to Guidewire. If you objected to the simultaneous switch, you were labeled as "not a team player". But when you watch senior officers leaving on their own, it is acceptable to not be a kool aid drinker. Here we go again with switching gears/strategy as new 'direction' is given. A years worth of work thrown away. Missed family events were for nothing.

BP has seen a suitcase parade of clown CEOs enter and leave the company. How will Meg be different and what actions and results will she be remembered for? Legacy starts now…

BP is weighed down by North Sea UK assets. The hostile regulatory and taxation framework prevents meaningful investment and assets are entering a phase of operation that is not in BP’s wheelhouse. Meg will realize just like she did at Woodside that when assets reach a particular inflection point divestment even at a perceived loss creates a positive outcome for the company.

What assets need to be offloaded first? For transparency have BP UK sanctioned suspect projects with the intention of maintaining leverage and employment at the consequence of capital destruction?

DXC will survive for years, but it won’t thrive without a major strategic reset or acquisition.
It’s a stable but shrinking legacy outsourcer — not a modern tech company. Is this true?

Intel use TSMC as its foundry. Hoe come it can not make for itself, but can make for others?

AI infrastructure is where the opportunity is.
Dump adjacencies like Collab, Security, whatever Duo is, and Observability (aka Dozen Eyes and Sp--k). I won’t even mention CX and Outshīt, which are too obvious

Do those things and Cisco is legit $200 stock.

Sorry, not sorry.

The CEO is a maniac and literally fires people without knowing what they do. It's an odd strategy for success.

If you look at DH’s plan, and the way he speaks on earnings calls, he is copy/pasting from a playbook from Nike.

Morale is at all time low, teams are divided, some with connections travel to WDF and Palo Alto for All in on AI workshops and the rest become mere spectators of what’s next to come without any stake in decisions.

Joule for Work rebranding of Joule Studio was a big flop in the 2 demo sessions, not fit for Sapphire launch, buggy, slow and complicated like a typical SAP product. SAP has mastered the art of making simple things complicated and buying new companies to keep the revenue going.

This house of cards will fall soon and all the old investments will go bust from wdf oldies.

worthless as a chocolate teapot but keeps pushing clueless idea and staff and patients have to deal with this! how many have to leave or be miserable before leadership hires people who have actually worked with patients in their clinics.... but carson welsh from quarterly mtg will come to collect 1.5 billion in 2027.

Share your thoughts here.

Personally, I so appreciate hearing about our strategy from some dude who has only been here for six months.

L7s, L8s, and L9s have forgone years of experience and nuanced knowledge that their teams’ possess in favor of having their egos stroked by fluff words from a machine that placates whoever is prompting it.

Many people who have been on businesses and can advise on actionable things to make them grow are being gaslit, ignored, and essentially told “shut up and do as you’re told”.

Of course it’s understandable how and why a corporation thrives on hierarchy, but having leaders who are NOT experts in their field giving vague opinions with zero willingness to learn about individual business does not make sense from a business perspective much less a personal one.

They expect us to decode their ChatGPT strategy and do backflips and upheave our lives to mind read and materialize what even they don’t know. This isn’t just a tool anymore, gen ai is running this company.

Long gone are the days where we were guest obsessed and interacting with the our shoppers to understand their needs. We now create product to appease one or two people.

Praying for a wake up call to save this mediocre and spineless company. I used to love this job so so much. I want it to get back to the way it was when the guest loved us and WE THE WORKERS loved it here as well 💔

https://www.snowflake.com/en/blog/datometry-for-snowflake-teradata-migration/

EH but rather PK not letting EH do anything radical to fix it
the way he sees it necessary.

I guess PK is not really gone but applying his invisible pressure
behind EH's back. That makes EH a puppet.
PK a actual power

ISC, Legal, IT, and Finance should not wield the decision making authority that they seem to have around here. When nobody knows what the strategy is, they just sit around and let the “process” dictate what happens.

What does this mean? TBH doesn't seem like a bad idea if they want to avoid market volatility for now.

I spent there less than a year - I quit because I was bored. I observed 50+ people doing almost nothing, mostly consultants or other peers. My manager (SVP level) was unable to control her area and didn't even know what she should expect from people. There was literally no strategy, no plan and terrible ignorance - from payments to tech industry.

Is there any other way to interpret his somewhat ambiguous message from this morning?

"Reviewing strategic alternatives for EviCore"

First, STOP WITH THE CONSULTANTS FOR OUR STRATEGY 👏🏼👏🏼👏🏼
They don’t know the business like we do. They don’t understand what has made Nike Nike.

Second, FOR THE LOVE OF ALL THINGS SACRED STOP CLOUT CHASING.
It’s honestly an embarrassment at this point. We bring people and companies on that have NOTHING to do with athletics or sport. Perfect example is the skims collab. The announcement of how Nike was partnering with skims because they had knowledge and understanding of the feminine form read (to me and many others I know who think the skims brand is mediocre at best) we don’t care about investing in ourselves and innovation for female athletes - we’d rather contract that out. Next this last drop literally looked like things I could buy at a dance studio. Nothing innovative. And the Travis collabs… cmon. He’s problematic and has nothing to do with sport. Who remembers his tantrum playing kickball during JDI day? I get that we are in the streetwear arena now but our athletic styles made it into streetwear without trying and without non-athlete celebrity collabs. One offs are great or if it’s someone who isn’t problematic a regular collection is cool. But let’s be smart.

Third, LISTEN TO THE EMPLOYEES and stop protecting leadership (and yes people).
Tech was screaming at the top of their lungs how bad RL was.. we’ve heard the allegations. Then comes MD, again, SCREAMING she didn’t know what she was doing. Lower level employees see a lot more of what’s working and not than leadership; or that’s what it feels like since they do nothing to improve anything.
Fourth, OMG LISTEN TO CONSUMERS (thought this would be obvious)
Everyone complains about how narrow our shoes are. I’ve heard some explanations about this saying elite athletes have narrow feet. My solution? Standard sizing that the average person can wear and elite sizing (our current fit). Imagine the marketing antics we could pull with that. Nike wasn’t built by everyone agreeing and falling in line. To expect us to thrive with a majority yes people is absurd, but we also need more focused on collaboration. One team, best team, team Nike.

Five, MARKETING WTF ARE YOU DOING. Our brand should be in alignment.
How tf did “Runners welcome. Walkers tolerated” pass through approvals?!?!!! Especially when one of core mottos/statements is “if you have a body, you’re an athlete.” Like are we inclusive and want everyone to make sport a daily habit, or shame people who are trying to be active? Alignment is key my guys and we can’t seem to pick a lane.

Six, WE NEED A BETTER FTE/ETW RATIO, not offshore all of tech and holy cow stop with the layoffs
We are literally always under investigation by the state for not having enough FTEs. Some ETW roles need to be converted, period. It’s not staff aug/special projects/SOWs/MSAs. It’s regular day in day out work that we are contracting out. Not just that the onboarding and offboarding costs (and the pain that that is).
I worked in GT. I do see the value in having ITC. However, I see bigger issues when the tech teams are working off hours. Tickets being closed because you don’t see their response in time because of the time difference. Tickets moving slowly because you can only send/receive one response per day. And it seems like with this shift changes have come down like, when an ETW converts creating an entirely new account for them (literally seems like they weren’t trained correctly or held accountable for this issue when for YEARS converting accounts wasn’t an issue).
Layoffs are bad. We do it to please wall street then have to ramp hiring back up or have to contract more work out. Not to mention the onboarding and offboarding costs associated. Plus these decisions are usually not made at Nike based on performance and it’s pretty evident.

Anyways EH let me know if you want to talk strategy cause I think I’ve got some great suggestions on correcting the ship.

Thanks for coming to my TEDTalk

Nothing else comes to mind?
Any takers?