Nike went from “Just Do It” to “Just Blew It.” The stock fell from its record closing high of $177.51 in November 2021 to $39.48 on August 25, 2026—a nearly 78% decline. The Swoosh has become a downhill chart. 📈
DSG tanking today and going to impact Nike footwear sales
Nike just not having a good decade.
I feel bad for new employees
All they'll ever know is the mess Nike is right now. None of them will know the amazing company we joined decades ago that was on top of the list for so many people. With great pay, great benefits, amazing products, and making us feel proud to be... — read more
Nike needs real leaders
Nike used to lead trends. Now it feels like Nike is chasing them because it fell behind after years of bad product, uninspired colors, and questionable fashion decisions (lead by a mass wave of DEI initiatives). And look at New Balance and Adidas... — read more
How Entitled Corporate Karens Helped Ruin Nike
Let’s be clear: this is not a criticism of women broadly and certainly not of the many women of color at Nike who consistently kick a-s, deliver exceptional work, challenge broken systems, and make the company better. This is about a specific... — read more
Bring back good — ditch the bad
Can we bring back good leaders to Nike? Those who left or RIF’d people actually liked and/or at least did great work and delivered results? Ones who their teams liked working for? I don’t even care if liked, but if delivered can we petition to get... — read more
Don't make this place your life
I put in years of nights and weekends because Nike always came first. Then one day I realized I was missing my life. When did it become harder to scale back than it was to keep going? I'm still trying to figure that out, but make sure not to repeat... — read more
If you're worried, make a plan
Don't expect the company to care. It never will.
Our Win Now and overall strategy is wrong, it's not just execution
The idea we can return Nike to glory or even growth just selling more to Wholesale has never been right. Sounds like an easy fix because it is too simple. On and Hoka didn't eat our lunch because of shelf space. Their products were innovative... — read more
Great advice for ANY company
Nix big meetings Excessive meetings are the blight of big companies and almost always get worse over time. Please get rid of all large meetings, unless you’re certain they are providing value to the whole audience, in which case keep them very... — read more
How low can stock go?
Genuinely curious on your thoughts on how low NKE stock can go? Identify please if you’re employee, shareholder, both or neither. Thanks
Next round rumors
Latest rumor October layoffs.....
Outkick and FoxNews Slam NKE in Major OpEd
This reads less like a hit piece and more like a victory lap around NKE's virtue-signaling carcass. Many commenters on this forum have posted similar opinions and had them deleted by the mods. But now it's global... — read more
You can sue your manager or supervisor personally!
I’m just gonna put this right here. Nike HR and Legal are there to protect the company. You can file a complaint through the EEOC and BOLI but completely separate you can sue your manager. Nike wants you to give up and give in. They want you to... — read more
Heads down focus and let it rot strategy
I am going heads down for the next 12 month until things get worse. We should lose EH in about 6 months.
Nike Innovation Announces Its Most Successful Innovation Yet: Patronage
Congratulations to Nike Innovation, which has finally solved one of corporate America’s most stubborn problems: how to eliminate the inconvenience of experience, achievement, and institutional knowledge from promotion decisions. For years, employees... — read more
Use one sentence to describe "State of Nike"
Nike’s core problem is that in chasing a new audience and embracing social activism, it has lost the competitive, aspirational identity and storytelling that made the brand culturally powerful in the first place.
Nike Free Cash Flow Problem?! Does this explain the office closures and CFO exit?
Nike ’s Free Cash Flow: A Key Warning Sign for Investors Free Cash Flow (FCF) is one of the most important metrics I look at when analyzing a company because it shows how much cash remains after the business funds its capital expenditures. For Nike... — read more
Would you trade 1% if your base for a little more job security?
Pros Fewer annual reorgs More 3%+ merit (no 1-2%) Cons You'd have a handful of folks "advocating" for you that would have to be elected every 2-3 years You'd give up 1% of your base annual salary Thumbs up if you like it. Thumbs down if you don't...
New VP role for ITC
So much for cost savings in technology. Everyone from Europe and NA in May lost their jobs to pad this guy's payroll.
Bravo, Nike board. Bravo.
This rests at your feet. Kept hiring from the Boyz club for CEO and here you are. Pathetic. Not surprising.
Sorry, but Nike has turned into a joke
All the smart people are gone. Just underachievers and people riding out retirement left.
You guys are getting roasted over on Twitter.
Nike lost ~ 80% of its market cap over the last 5 years. People are asking, what happened?!
I went through Nike board directors & Upper Management profiles
And there is only one african american in board of directors. what is the excuse? Nike conducts majority of their business to African Americans. Nike's sales and future designs are influenced by African AMericans. Nike acts like they are fair... — read more
Who else is in on an EEOC complaint?
Who else filed? Discrimination, Retaliation and a hostile work environment. This place wreaks of it! Are they piling up while HR does nothing? When the EEOC sees Nike as the employer it’s a front row seat to a charge.
Are we working for ITC or are they working for PHK?
The audacity of some people saying, ‘I’m from ITC, can you connect during my working hours?’ when their working hours are literally late at night through early morning for us.
Poor Leadeship
It's the leadership. It's always been the leadership. Look at recent performance and it's obvious. Absolutely poor leaders who only speak in PowerPoint prose and can't think beyond a bullet point. Leaders who go above and beyond to keep themselves... — read more
New CFO and finance changes
DD came on board 8/16 and I noticed that in addition to CFO, he also has listed Interim Corporate Controller per Nike's stock page on CNBC. Were there some org moves prior to his arrival or is he making changes from day 1?
Investor Day Canceled
How does this now get swept under the rug of incompetence?
Now this is ancient history but PK wanted to set up NIKE for for eternity
by going direct and dump all the distribution channel who were loyal to them for long time. And found best possible human being in this world to run company, JD. The guy has no soul, no imagination, no leadership, no personality and bona fide total... — read more
Nike: When “Just Do It” Became “Just Explain It”
Enron required fraud to destroy its value. Nike appears to be attempting it through PowerPoint decks, executive reshuffles, innovation theater, and a strategy called “Win Now.” And what a win it has been. Nike stock: approximately $39. Lowest level... — read more
Insider stock sales
2026-08-11 — Amy Montagne, President, Nike, reported a sale of 4,867 shares at $42.05 per share. 2026-08-07 — Robert Leinwand, EVP and Chief Legal Officer, reported a sale of 821 shares at $41.60 per share. 2026-08-07 — Venkatesh Alagirisamy, EVP... — read more
hahahaha!!! Nike stock in the thirties!!!
This is so sweet! after Nike was acting like total a--hole for long time! in vicious and arrogant ways, now they are marching towards twenties. And nobody in Nike has answer!!! I previously, posted that I have seen first quarter 2027 products for... — read more
This is no longer just a "valley", this company is in trouble
25.00 a share was far below even some of the most pessimistic analysts. This company is now in serious danger of not surviving without having to sell off multiple assets or divisions. 1) I dont see Elliot Hill surviving into 2027 2) I see a massive... — read more
Incompetent leadership doubling down on RTO by end of calendar year
Thoughts? Still a headcount reduction strategy?
NKE stock to $25 EOY
It will be $25 by end of year based on insight. Leadership wants to cancel Investor Day scheduled for Nov. Weak innovation pipeline and Win Now strategy has no substance. We are in serious trouble with EH ousted in 2027.
Meet me at the track....it's going down
BREAKING: Nike stock, $NKE, collapses to its lowest level since September 2014, now down -78% from its all time high seen in 2021. The stock has now officially erased over -$200 billion in market cap since its record high. #leadbysport
Remote workers happier, more productive, less likely to leave
“Study finds remote workers are far happier and more productive Remote workers reported much higher well-being, but were also less likely to leave their role Study also dispels myth that remote workers might feel alienated from... — read more
Expensive Monuments, Empty Suits, and the Innovation Theater Inside Nike
The LeBron James Innovation Center was built to represent the future. Instead, it increasingly feels like an extraordinarily expensive monument to executive vanity, an architectural masterpiece filled with empty desks, empty language, and far too... — read more
Indian agencies already infecting all levels
Caucasian hunters, resume collectors, scam baiters, or whatever the current terms are. Congratulations Nike you have leaders who are allowing scam agencies into your mix collecting US citizen resumes to be legal when they only hire Indians.