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Ford Model E Loses

Ford has lost over $17 billions in Model E since 2022. Model E will lose $4 billion in 2026.

Ford hopes to break even in 2029. If you are in a business knowing that your products are bad, people don't want to buy it. You are hoping that you will break even in a few more years. Ford needs to get out of Model E business.


Now We Know Why We Recruited Dan A. from General Motors.

Ford CEO Jim Farley says the company's next generation of electric vehicle technology could give Ford a significant efficiency advantage over Chinese automaker BYD.

Speaking during Ford's Q3 2026 earnings call on October 29, Farley claimed that Ford's new electric motors, gearboxes and inverters are approximately 30% more efficient than BYD's.

According to Farley, the improvements are part of Ford's efforts to develop more efficient electric powertrains while keeping vehicle costs under control.

The potential impact goes beyond efficiency. Higher powertrain efficiency could allow Ford to achieve competitive driving range with smaller battery packs, potentially reducing one of the biggest costs of manufacturing electric vehicles.

Farley's comments also come as Ford prepares to introduce its new Universal Electric Vehicle (UEV) platform, which is expected to underpin the upcoming Ford Fathom, an electric midsize pickup with a starting price of $28,350 in the United States.


Ford EV sales in 2026

The 6,047 U.S. EV sales included roughly 5,574 Mustang Mach-Es and 289 F-150 Lightnings for the third quarter.

This goes to show no one wants to buy Ford EV. Ford projected to lose $4 billions in 2026 for Model E division.

Let's see if Ford can sell 30,000 EV for 2026. This division will be out of business in 2027.


The World Is Rapidly Changing and ExxonMobil Executive Committee Knows It

Gas-powered vehicle sales, excluding hybrids, have fallen below 50% of global new vehicle sales for the first time, according to Mobility Global data.

Gas-powered vehicle sales fell 10% year-on-year from January through June 2026, reaching 20.25 million vehicles.

As a result, their share of global new vehicle sales dropped by 3 percentage points to 49%.

The milestone marks a significant change in the global automotive market, where gasoline-powered vehicles have historically made up the majority of new-car sales.

As electric vehicles and other electrified powertrains continue to expand their share of the market, the latest figures show gasoline-only vehicles have now slipped into the minority worldwide.

The 49% figure represents another major milestone in the ongoing global shift towards vehicle electrification.

https://electricdrives.tv/news/cars/


2028 Ford Fathem ReV

This is probably built on the Ford Maverick platform. The design is already 6 years old. The only difference is now it's an EV.
I don't think this truck going to sell, once people finds out that it is so outdated, behind I technology, not efficient, low range, expensive, ugly, poor quality, many safety recalls.


Not Enough American Buyers want an EV

I said it before and I will say it again. Not enough American buyers want an EV. Hybrid is something a lot of people are interested in. Common sense with hybrid - you get enough range for more day to day driving off Electric, but still have gas for longer trips. Didn’t anyone at Ford learn anything from the Lightening flop? I called it back in the day. This Ford Fathom is gonna be the same deal. Bad bad bad. Waste waste waste.

Who are these “Yes” people telling BF this nonsense of EV’s???


Automotive Suppliers Cut Hundreds of Jobs in Georgia

Several international automotive suppliers in Georgia are implementing significant workforce reductions. These layoffs impact hundreds of production-line workers across multiple counties. Companies from Europe and Asia are among those adjusting their operations. The automotive sector is facing a period of transition due to evolving regulations and the shift towards electric vehicles. These changes are leading to a retrenchment in what has been a strong industry.

https://www.globalatlanta.com/foreign-automakers-cut-300-plus-jobs-across-georgia/


Lucid Group Cuts Jobs in Michigan Operations

Lucid Group Inc. is conducting its second round of layoffs this year. The electric vehicle startup is reducing its overall headcount. These job cuts affect a small number of Michigan workers. Specifically, the Southfield operations are impacted. This downsizing reflects the company's retrenchment efforts.

Southfield, Michigan

https://www.crainsdetroit.com/manufacturing-logistics/automotive/cdb-lucid-motors-layoffs-20260623/


Lucid Group Cuts Jobs, Stock Falls

.Lucid Group announced a major restructuring plan. This plan includes laying off approximately 18% of its global workforce. The company will also close its second production shift in Arizona. Lucid's shares fell 3.7% to $5.16 after the announcement. The changes aim to align production with demand and improve cost efficiency.

https://hdfcsky.com/news/lucid-stock-falls-3-7percent-after-major-restructuring-plan


apple/telsa to run ev

https://www.wsj.com/business/autos/ford-ev-electric-truck-7fdb0e0a?mod=RSSMSN&fbclid=IwY2xjawRm8j1leHRuA2FlbQIxMABicmlkETFVOEUwNVMzU1ZvUGVmYjltc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHurj8Q72uCnyj2qU_pbTBTThzpt4YnF71Rr8HvfnTZzsNdZT6a61B7P_wnsZ_aem_vdiIWp8B1pnJUn06hQWNiQ


Tesla Rehires Supercharger Staff to Resume Network Expansion

Tesla recently dismissed its Supercharger team. Over 500 employees were affected, including the head of charging. This action caused confusion and paused new Supercharger site deployments. Tesla has since begun bringing back some of the laid-off staff. This indicates ongoing dedication to expanding the charging network.

https://www.notateslaapp.com/news/2043/teslas-supercharger-team-shakeup-firings-rehiring-and-future-prospects


Porsche Cuts Jobs Amid Profit Decline, Reassesses EV Plans

Porsche experienced a dramatic financial reversal in 2025. Its operating profit collapsed by over 90% to €413 million. This led to job cuts and a major rethink of its electric vehicle strategy. Several key electric models have been delayed, with hybrid options now considered.

https://finance.yahoo.com/markets/stocks/articles/porsche-profit-crash-sparks-layoffs-224500337.html


Ultium Cells Delays Worker Return Amid Soft EV Market

The return to work for laid-off Ultium Cells employees may be delayed. A union representative stated this information. Hundreds of hourly workers were laid off in January. Their scheduled return was within the first two weeks of June. Low electric vehicle demand could extend their layoff period.

Lordstown

https://www.wfmj.com/story/53480548/laidoff-ultium-cells-workers-return-to-work-could-be-delayed-due-to-low-demand?clienttype=mobile


SK On Cuts Nearly 1,000 US Battery Plant Jobs

SK On laid off nearly 1,000 workers. The layoffs occurred at its Georgia battery plant. The decision stems from slowing electric vehicle demand. This reduction affects about 37 percent of the plant's workforce. The company cited restructuring efforts and market conditions.

https://hr.economictimes.indiatimes.com/news/workplace-4-0/talent-management/sk-on-lays-off-nearly-1000-workers-at-us-battery-plant-amid-ev-slowdown/129202614


More layoffs at Lucid

Lucid is cutting 12% of its workforce, with more than 300 layoffs affecting workers at or reporting to its Newark headquarters.

The electric-car maker is cutting more than 300 Bay Area positions, with 200 coming from engineering alone.

https://www.bizjournals.com/sanfrancisco/news/2026/02/23/lucid-layoffs-newark-warn-letters.html


Michigan Companies Announce Over 1,700 January Layoffs, GM Leads

Eight Michigan employers announced plans for 1,707 layoffs in January. General Motors accounts for the largest portion, cutting 1,140 Detroit workers. GM cited a production schedule adjustment due to slower electric vehicle adoption. Other companies include UPS, Post Consumer Brands, Utz Brands, and Yanfeng. These job cuts are based on Federal WARN Act notices filed with the state.

https://www.mlive.com/news/2026/01/these-8-michigan-companies-planned-over-1700-layoffs-in-january.html?outputType=amp


What about Ford Europe vehicle lineup (in terms of EV mandate)

Does Europe still have EV mandate in place? Does Ford still need an EV majority vehicle lineup for the EU marketplace?
Obviously F150 lightening is not a big influence there, but smaller vehicles dominate the lineup.

Will EU governments prefer hybrids, are EU govt better suited to install EV charging infrastructure


New layoffs deal another blow to Rivian

Rivian has recently been impacted by a new round of layoffs. These workforce reductions are described as having crippled the company's operations. The specific number of employees affected by these job cuts is not detailed in the headline. This development indicates ongoing challenges for the electric vehicle manufacturer. The impact of these layoffs is significant, as suggested by the term "crippled

https://www.aol.com/articles/rivian-crippled-layoffs-141514182.html


New layoffs deal another blow to Rivian

Rivian has recently been impacted by a new round of layoffs. These workforce reductions are described as having crippled the company's operations. The specific number of employees affected by these job cuts is not detailed in the headline. This development indicates ongoing challenges for the electric vehicle manufacturer. The impact of these layoffs is significant, as suggested by the term "crippled

https://www.aol.com/articles/rivian-crippled-layoffs-141514182.html


New layoffs deal another blow to Rivian

Rivian has recently been impacted by a new round of layoffs. These workforce reductions are described as having crippled the company's operations. The specific number of employees affected by these job cuts is not detailed in the headline. This development indicates ongoing challenges for the electric vehicle manufacturer. The impact of these layoffs is significant, as suggested by the term "crippled

https://www.aol.com/articles/rivian-crippled-layoffs-141514182.html


New layoffs deal another blow to Rivian

Rivian has recently been impacted by a new round of layoffs. These workforce reductions are described as having crippled the company's operations. The specific number of employees affected by these job cuts is not detailed in the headline. This development indicates ongoing challenges for the electric vehicle manufacturer. The impact of these layoffs is significant, as suggested by the term "crippled

https://www.aol.com/articles/rivian-crippled-layoffs-141514182.html


Tennessee loses $2.6B megafactory and faces major layoffs

https://www.linkedin.com/posts/batteryvault_general-motors-indefinitely-freezes-26b-activity-7398724869489737729-xDgR

General Motors has indefinitely frozen its $2.6 billion Tennessee megafactory project and announced its largest layoff wave, cutting 3,420 jobs across its EV and battery manufacturing operations in late 2025. The majority of affected workers are from its Detroit Factory Zero EV plant and the Ultium Cells LLC battery plant in Ohio and Tennessee.


The Ford Assembly Plant in Louisville has announced temporary layoffs.

  • The Ford Assembly Plant in Louisville will soon lay off more than 2,000 workers
  • During that time, the facility will undergo major changes as it transitions to building electric vehicles
  • UAW Local 862 is working to ease some of the stress and held a resource fair to help members explore their options
  • The plant assembles Ford Escapes and Lincoln Corsairs

Ford made garbage evs

Ford batteries does not sustain more than 1 year, after that range of the battery is reduced badly. I bought mustang mach e. Car is good, features all are nice but now battery range went down also, charging time is unbelievably long. Why this happening ? I failed to understand . Why can't they improve the quality in existing cars and more reliability with reduced cost


Ford EV Plans

Ford canceled the F150 Lightning program. The new EV from LAP KY won't launch until 2027. The replacement EV truck in TN won't launch until 2028. What will happen to the BOSK battery plants in KY and TN. Layoffs will start soon if not after the new year.


EV Battery Industry In Decline

What is RA's exposure to the EV Battery industry and how will it react to the reduction in demand? Is RA still using AlixPartners as consultants?

From a recent automotive news article:

Overcapacity Ahead

AlixPartners speculates that global production of EV batteries will be roughly three times greater than demand for EVs in 2030. By that time, EV battery production capacity in North America is expected to roughly quadruple.

According to Nikkei Asia, many manufacturers are already scaling back their ambitious battery production plans. Ford, one of the most aggressive investors in U.S. battery manufacturing, is a prime example. The company is building a $5.8 billion facility in Kentucky with its partner SK On, which is expected to employ about 5,500 people by 2030.

However, the Blue Oval already reduced its planned battery capacity by 35 percent. It also recently halted production of the F-150 Lightning indefinitely due to dwindling demand in North America.

General Motors has also been forced to make changes. It has been confirmed that 1,550 workers at the battery plants it operates alongside LG Energy Solution in Ohio and Tennessee will be sacked due to “slower near-term EV adoption and an evolving regulatory environment.”

Nikkei Asia also reports that Panasonic opened a new battery factory in Kansas in July, but has yet to say when it will reach full-scale production. Initially, it was expected to hit this mark by the end of the 2026 fiscal year. However, as a major supplier to Tesla, it has been affected by the fall in demand for EVs as well.

Slowing EV sales in the States have led to the cancellation of some endeavors entirely. T1 Energy was planning to build a battery plant in Georgia, but has since canned the project.


Ford EV Failure

https://www.nytimes.com/2025/11/13/business/luxury-electric-vehicles.html

EVs are not for America, maybe by 2030.

It's the best decision for all of these companies to stop producing EV trucks that people don't want, can't afford, and not efficient. I will buy EV if it can give me over 650 miles range.


Cant even figure out batteries

  • Barton Malow confirmed layoffs at the $3 billion GM and Samsung SDI battery cell plant in New Carlisle, Indiana, as construction enters a slower phase.
  • The company described the cuts as a normal part of the construction cycle and noted that affected workers may return once project activity increases.
  • The Indiana facility, part of GM’s goal to produce 1 million electric vehicles annually in North America, includes two large buildings valued at $875 million and $855 million.
  • Work paused as Samsung reviewed equipment design changes, though construction is still expected to finish by December 2027.
  • The slowdown reflects broader trends in manufacturing and clean-tech construction, with similar delays at Kore Power’s Arizona site and Intel’s Ohio One semiconductor project.

https://www.constructiondive.com/news/layoffs-barton-malow-gm-samsung-battery-plant-project/804813/