#branding

Nearly a billion in costs for rebranding has really turned the company around! All my friends neighbors and family love the new color and tell me all the time how they my employer, netflix. Thanks Leslie!

We’ve spent a lot of time polishing ads, colors, and confusing campaigns for clover, but very little time shaping what our name stands for. Brand isn’t the shade of orange we use. It’s the instinctive belief customers have about whether we’re reliable. Right now, too many people see our name and expect inconsistency. It’s like the difference between a car company you trust and another you don’t trust. Whether or not the perception is fair, one brand is trusted and the other isn’t. Until we deliberately cultivate reliability as part of our identity, no campaign will overcome that perception.

Spending money on rebranding and Happy Gilmore? How about focusing on supporting your front line sales teams trying to bring in business to keep the company growing. We need real tools and sales support instead of spending millions on fluff that will never see the return on the investment. Fix the basics. Learn to block and tackle. It’s business marketing 101.

So why am I being told to turn in any Verizon gear like branded cloths that were given to me.This seems wrong .They said you can dispose of or turn it in.But we are not supposed to be wearing it after our departure from the company.Seems oddly childish

https://www.tampabay.com/news/business/2025/11/02/wesley-chapel-belk-department-store-pasco-shopping/

They didn't use the new logo....I wonder why

An its a lease...

A friend in marketing in purchase told me they’re releasing a brand new PepsiCo logo on Tuesday lol. Really got them priorities in order!!!

Do you think the rebrand actualy changes anything for customers, or just distracts Wall Street? It feels frivolous to millions spent to tweak colors and slogans while service, pricing, and morale keep sliding. Isn’t it just lipstick on the same old network......

New Boss = New Logo

1. Inconsistent Terminology / Redundancy
   “Ladies watches,” “womens watch,” “female watch,” “watch for women” – too many variations for the same idea. Choose one and stick with it for consistency.
   Phrases like “leather strap are classic watches for women” and “a leather watch for women gives comfort for any wrist” repeat the same point unnecessarily.
2. Awkward / Redundant Phrasing
   “Timepieces with a leather strap are classic watches for women…” – awkward repetition of the idea that these are watches for women. The sentence could be more concise.
   “A leather watch for women gives comfort for any wrist” – sounds mechanical and impersonal. "Any wrist" is odd phrasing.
3. Misuse of Modifiers
   “As refined or casual womens watch accessories…” – grammatically awkward. The structure suggests the watch is the accessory rather than the strap or style being refined/casual.
4. Grammatical Errors
   “interchangeable womens watch band” – should be “interchangeable women’s watch bands.”
   “A leather watch for women gives comfort…” – should be “provides comfort” (more natural verb choice).
5. Repetitive Sentence Structure
   Nearly every sentence starts with a subject-verb structure and follows a similar rhythm. It feels monotonous and lacks flow.
6. Vague or Overused Marketing Phrases
   “Ultimate style and comfort,” “polished female watch,” “beautiful women’s watches” – these are generic and don’t tell the customer why or how the product stands out.
   “Look no further” – overused marketing cliché.
   Suggestions for Improvement:
   Streamline language – combine or tighten repetitive sentences.
   Maintain consistent terminology – choose one term for your audience (e.g., “women’s watches”) and stick with it.
   Add specificity – instead of vague descriptors like "beautiful" or "ultimate comfort," describe materials, colors, or features that make them appealing.
   Improve flow – vary sentence length and structure to avoid a robotic tone.

UKG has done it again! First that mo--nic, diabolically grinning U, and now they go and slit the K’s throat in the logo. Art or an accidental confession? Maybe it’s just supposed to symbolize how the company keeps drifting apart internally. I bet in the next rebrand they’ll completely butcher the G – perfectly fitting for their corporate culture.

And the slogans… “when work works, everything works” – seriously?! Sounds like an AI on the verge of burnout. The old line “Our purpose is people” was already nothing but brutal cynicism after all their anti-people actions. Just tell the truth already: “our purpose is profit, we don’t care about people.” Period.

GovChips

renu and her marketing team have absolutely zero experience in branding or re-launching a software vendor while microsoft is busy tearing us apart.
exactly the dream team you want leading a tough turnaround.
who needs the best people with the right skills anyway when you can just wing it and hope for the best.

Part of the new branding coming. How they will hide the recalls is up for debate.

The latest dust up in the news cycle about the rebranding by Cr--ker Barrel got me thinking. There are obvious similarities with the companies and products listed in the thread title. All made poor marketing decisions that alienated their core customers.

Coke pivoted, apologized, ditched New Coke, and still thrive.

Anheuser-Bush doubled down on their DEI message and still hasn’t recovered. I keep their products page open in a browser tab on my phone and haven’t had one of their products since.

Cr--ker Barrel is TBD but seem to be doubling down. Going to be interesting to see what the board does with the CEO.

SAS came out with Viya and went all in trying to sell a technology that wasn’t wanted or needed instead of slowly rolling it out. The fact Viya also didn’t have a workable migration path to move customers that were interested from SAS 9 to Viya should have been an obvious red flag. It was marketed almost exclusively to new customers and we literally stopped marketing SAS 9. If customers weren’t interested in Viya they were ignored. I even heard of sales reps, who have a Viya sales target, withholding SAS 9 invoices (which means no renewal setinit) trying to force customer to move to Viya.

There was sort of a mea culpa a few years ago and a SAS 9 division in R&D was established. The new division was announced with little fan fare yawn. The good news is that SAS 9 is entrenched in the day-to-day operations of many organizations and performs well for them. But for how long? I’m just guessing, but I would bet software revenue for SAS 9 is still at least 95% of the total. Not based on facts though. Would love to see the real numbers. At least Viya will always have the hosting and consulting revenue going for it!!

So many are still joining, drawn in by what Intel used to be. I wish they'd realize this company now only carries the legacy of something better it once was, and the reality is completely different.

The marketing person that came from Peloton. The new logo has been nothing short of spectacular and customer growth is at a record pace. Keep up the good work and don't ever leave.

It is part Austin Martin logo, part pyramid logo. Cannot decide if I like it or not.

Did we hire someone to create this logo or was it free AI generated image?