#brand

Can we bring back the Eddie Bauer Explorer? Lol

Here comes Kim K to save the brand! Huge shoutout to Ray J. None of this would have been possible without your hard work. IYKYK.

Btw… think back to a year ago… who had a kardashian collab before Caitlin on their bingo card??

Part of the new branding coming. How they will hide the recalls is up for debate.

Speaking of d-mb acronyms: What does “fields of play” mean anyway?

Tennis and basketball are played on a court. Running happens on a trail or track. Even in soccer (football) the playing area is more commonly referred to as a ‘pitch.’

This is the kind of inane rebranding that resulted in losing our focus and did zero to stem the loss of market share.

I applaud the move back to aligning with Sport. We should NEVER have left the category offense.

Once this is over hopefully this will allow us to all row in the same direction. And hope that it’s not too late.

Just saw the Meghan Trainor SF commercial. Can SF get any more ghetto or low rent? I guess they are targeting the 2040 population just like the 2040 workforce. It's embarrassing SF! I wonder why were are #2. #2... that basically sums up everything at SF. The work environment and company smell likes, looks like, and feels like #2. Our commercials are pure #2 just like our Exec leadership!

Just saw some short Fido ad on TV, wow it made it feel like you were joining the team at Walmart…raising the standard by lowering the bar.

Shocked! No posts on the Celsius news. Great things for Pep. A lot of $$$$$ spent on this deal and giving away Rockstar?

So many are still joining, drawn in by what Intel used to be. I wish they'd realize this company now only carries the legacy of something better it once was, and the reality is completely different.

No. 5 on PEOPLE's 100 Companies That Care in 2025 list. Because, why not?

https://people.com/100-companies-that-care-list-2025-11784812

I think we all know who broke up with who.