Mattel watching the MOTU train sunset Not advertising MOTU and racing an Amazon truck through a scene didn’t help anyone, including Bezos. Only difference is, Bezos still has money. Move most of your doll line to collector only. There she can flourish as she’s meant to. Open shelf space for a new way to play. It’s not just about toys anymore. Children have evolved. Toy companies need to evolve with them. The madness of creating the same pink junk over and over expecting a new outcome is just that. Madness.
Posts mentioning hashtag #toys
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Whoever is running design at FP should hand in their resignation.
Come on, it been years since FP put out a great toy! Not sure who’s running design, but they should be held responsible.
No names. Who surprised you most this time?
I was shocked by dolls vp gutting. Some seriously big deals. Who did a lot. What happened?
Mattel layoffs hit global brand teams
EXCLUSIVE: Kidscreen has confirmed these staff cuts, which are part of the toyco’s planned brand management business reorg.
https://kidscreen.com/2025/11/17/mattel-layoffs-hit-global-brand-teams/