#toys

I was shopping at the Macy’s Tysons Corner location recently and noticed something that I actually liked.

They removed the Toys R Us section completely in that store and they also do not have a Backstage. I asked an associate as to why they dont have a Backstage and they said that the store does so much volume that there’s no need to carve out space to trade down for the Backstage customer.

Are there other stores like this in where Backstage is not needed and/or a Toys R Us pad is no longer available?

I didn’t realize this film was doing so bad, but I just saw a report that say, two weeks after being released, the new He-Man movie is “now tracking to become one of biggest box office bombs of all time.” Is this a something we should be worried about?

Mattel watching the MOTU train sunset Not advertising MOTU and racing an Amazon truck through a scene didn’t help anyone, including Bezos. Only difference is, Bezos still has money. Move most of your doll line to collector only. There she can flourish as she’s meant to. Open shelf space for a new way to play. It’s not just about toys anymore. Children have evolved. Toy companies need to evolve with them. The madness of creating the same pink junk over and over expecting a new outcome is just that. Madness.

Come on, it been years since FP put out a great toy! Not sure who’s running design, but they should be held responsible.

I was shocked by dolls vp gutting. Some seriously big deals. Who did a lot. What happened?

EXCLUSIVE: Kidscreen has confirmed these staff cuts, which are part of the toyco’s planned brand management business reorg.

https://kidscreen.com/2025/11/17/mattel-layoffs-hit-global-brand-teams/