So did Anthem change their name to Elevance because “Anthem” caused people to have an uncontrollable gag reflex every time they heard the name?
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@g4 Oh, I am most definitely a loser! But guess that is better than being a loser like you.
@eb Same!
@e3 Gail and her pals thought a rebranding would take the stink off of them - I spend half of my MD time at a visit hearing how horrible this place is to deal with and what a low chance my procedure, test, med etc will be approved and how unresponsive this company is. When they find out I work here - all I hear is OMG how do you stand it
I was told by those who would know, outside of the company; that part of the merger agreement with WellPoint with Glasscock as conquering CEO, that the WellPoint name had to be used for 10 years. Branding went back to Anthem at 10 years because it was the conquering entity. Why the he!! the queen of mean changed it, I have no clue, but it was a ridiculous waste of money better spent on updating systems, etc.
I think one of the goals is to trick Medicare enrollees into selecting the product of the new company; they should name it "We're not Anthem anymore so maybe we won't su-k this year"
When you update your resume, make sure you list it as Anthem/Elevance, because no one in the industry knows who Elevance is.
@bd, I'm just going to throw this out there but... I actually think
Snuggle Bear Health is a good name.
They should have gone with that.
They ran the WellPoint name into the ground then they ran the Anthem name into the ground now it's Elevance.
@ba Maybe they should have changed their name to Warm Fuzzy Snuggly Bear Health Insurance. Lol
Agree about it probably having some financial advantage or maybe lawsuit avoidance or new public image rebrand.
They took the playbook of — United Health Group (Elevance Health) … United Healthcare (Anthem/Wellpoint) … Optum (Carelon). I don’t think it’s the worst idea, maybe a name that my parents don’t pronounce Elephant Health, would have been nice.
@ah $$$ millions I bet
I always felt they were changing the name to get ahead of a class action lawsuit. Like Anthem is the bad guy, not Elevance Health. But I have yet to see it.
Not my best work but in short order will have to do, as I need to go for a run.
I think “ANTHEM” and “ELEVANCE” are maybe acronyms and stand for the following:
Anthem:
And
Now
The
Honorable
Employer
Minifies
Elevance:
Eventually
Lowdown
Employers
Vilify
Altruistic
Nobel
Caring
Establishments
@ae I was working for an office pre employment with elevance when we got notifications of the name change and remember saying that I wonder how money was spent on the new branding and designs.
Someone in Marketing/Branding needed a project to stake their next promotion on.
No. They wanted to remove any semblance of the great company that Anthem used to be before our current leaders took over. Anthem = We were great once. Elevance = Untrusted leaders - Healthcare denied.
Elevance is the more inclusive of the two as a brand/word in this context. Anthem is a real English word meaning a song of praise, loyalty, or celebration—most familiarly a national anthem. It carries traditional, group-specific, or patriotic connotations.
Elevance is a coined portmanteau of “elevate” + “advance.” Official explanations emphasize making health more equitable and accessible, simplifying the care journey, and serving people more holistically as a “lifetime trusted health partner.”