I'm hearing all Tech will wfh next week, I'm hearing about a 'tsunami of layoffs', I'm hearing of mass debandings, I'm hearing about layoff percentages I don't even want to repeat.
But it's all rumors.
What do you KNOW FOR A FACT?
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As long as we’re doing history lessons… this is entirely unrelated to layoffs though.
Nike U.S. Leadership (Director+)
2020: Non-white 26.9% | White ~73.1%
Source: Nike FY20 Representation & Pay report
2021: Non-white 30.3% | White ~69.7%
Source: Nike FY21 Representation & Pay report
2022: Non-white ~33% | White ~67%
Source: Nike Impact Report (FY23 references FY22 at 33%)
2023: Non-white 34% | White ~66%
Source: Nike FY23 Impact Report
2024: Non-white ~35–35.5% | White ~64.5–65%
Source: Nike FY24 “Representation by the Numbers”
@ap remember each one of those!
they all suuucked, but got a progressively higher s8ck rank as time went on, with JD at the helm felt especially rough, but this one feels real rough + real s8ck, which is a new unreal level
it's that swoosh innovation, making layoffs "better and better"!
Not what’s happening next week, but a history lesson to help foreshadow.
• Jun 2017 — Nike announced major restructuring (~1,400 global cuts), with significant impact expected at Beaverton HQ (Consumer Direct Offense shift)
• Jul 2017 — ~255 employees laid off in Oregon (first wave at WHQ)
• Sep 2017 — ~490 additional Oregon layoffs at WHQ (second wave, same restructuring)
• Jul 2020 — Nike announced COVID-era restructuring with ~500+ Oregon layoffs planned at Beaverton HQ
• Oct 2020 — Layoffs began impacting Oregon employees (phase 1 execution)
• Jan 2021 — Total Oregon impact updated to ~700 employees from 2020 restructuring
• Late 2022 (approx. Nov–Dec) — Ongoing digital/tech reorg and cost controls; smaller, non-WARN role eliminations affecting HQ teams (exact Oregon counts not disclosed)
• Early 2023 (approx. Feb–Apr) — Continued restructuring in tech/digital orgs; selective cuts and reallocation of roles at Beaverton HQ (non-WARN)
• Dec 2023 — Nike announced ~$2B cost-savings program (precursor to 2024 layoffs; hiring slowdown and role eliminations begin, including Oregon)
• Feb 2024 — Nike announced new restructuring tied to cost reductions; layoffs begin internally ahead of formal filings (Oregon impact included)
• Apr 2024 — ~740 employees laid off at Beaverton HQ (official Oregon WARN — largest single event)
• Aug 2025 — Nike announced additional corporate layoffs (<1% of workforce); Oregon impact likely but not broken out (non-WARN scale per site)
• Sep 2025 — ~69 IT workers at Beaverton campus laid off via vendor transition (contractor roles; not Nike employees, but HQ impact)
• 2026 (early / ongoing) — Continued restructuring tied to ~$300M cost actions; layoffs expected/ongoing but not yet formally itemized or WARN-filed
@a9+1k Its going to be bigger than JD layoffs for sure.
The people who know definitely post here. They did every previous round of GT layoffs.
It is a fact that exec compensation at Nike is tied in part to diversity metrics. And we can totally trust them to make layoff decisions not based on organizational diversity (and extra bonuses) but rather; what would be good for the business.
@a5 Truest post on this site
It's not going to be as big as the JD layoffs. It's not next week
I know for a fact that Nike is fu---d
The people who know are not posting on this site