AT&T continues to slash jobs, destroy careers and negatively impact families. All the while, spending $25M on the Pebble Beach sponsorship. There's zero human connection between AT&T Leadership and those doing the real work. None!
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Things you want to see on billboards
"Customers want lower costs, more reliable service and throughput, and better support. These are things AT&T can't deliver."
It's the only way the Stink could have gotten a membership at Augusta National.
ROI? Take the $25M and set up a 12 month program where each month 45K randomly selected non-business accounts are given a $45 credit on their monthly bill. By the end of the program you have 500K customers saying something positive rather than talking trash. Word of mouth is the best advertising. It isn't rocket science, which is fortunate because AT&T leadership doesn't have any deep thinkers.
@bf "These are things AT&T can't deliver"
We can deliver data breaches, so there's that
OUCH!
Truth Hurts.
@bf That's really laying it out there. Nice job.
@aj
Correct in the assumptions and all criteria is being met thus, the ongoing 25M golf marketing campaign. Where the problem lies is the OP overstepping their brain capacity BELIEVING they are the marketing expert here... much like the entire world of theses internet experts.
Working as intended.
That is what matters most for the baldie.
hahahahaha
you people never learn.
THEY DON'T CARE!!!!!!
@bf You may have a future in Marketing
"We exposed the confidential information of 73M/110M customers during 2 breaches in a 5 year period. Customers know we're here. The World knows we're here. Customers want lower costs, more reliable service and throughput, and better support. These are things AT&T can't deliver."
The AT&T house on the Pebble Beach course is spectacular
@bd We don't need advertising. We exposed the confidential information of 73M/110M customers during 2 breaches in a 5 year period. Customers know we're here. The World knows we're here. Customers want lower costs, more reliable service and throughput, and better support. These are things AT&T can't deliver.
All these sponsorships are working so well. We have been doing them for years. And for some reason we had to spend an additional, unplanned $1B (per Stankey) in 2025 marketing to hit subscriber goals. Yeah, those sponsorships are working wonderfully. It does get Stankey all the tickets and access he wants to each of those events.
A better reply to your "contribution" would be "bootlick much" but we already know the answer...
@ak you must be a tech and don’t understand “management.” People working in offices are not managers. They are doers - worker bees, just like you. They just have an exempt title so the company doesn’t have to pay OT. They manage no one or anything. I really wish you all would grasp that concept.
“I think “
What level of management are you? Are you in a position to help make these decisions?
I agree with this post. I think these events need to be evaluated with all these sponsorships and they need to have a tangible ROI from the spend. Just like everyone else has to do. Somehow these traditional marketing arms get a pass on all that and struggle to quantify actually gains. I know it’s challenging to track, but I really don’t think some of these events are necessary nor do they result in subscribers. They are just vanity things. Go talk to the digital team about their numbers and they know down to the penny what the ROI is.
people like to post this again and again and again.
the company needs subscribers. clearly they feel that the advertising is worth it.
You'd like to pretend that the only reason we advertise is so our execs get a free trip to a golf tournament, or have a box in AT&T Stadium. (Ok so that would be believable, but that wasn't part of the original post)
If we didn't advertise that wouldn't be handed out in bonuses.
"slashjobs" - rightsizing. AT&T isn't an employment program. Its a company selling a service that people want or they dont. having uneeded employees is actually detrimental to company health.
"destroy careers" - talk like that is why i now have to spend time in growthhub. thanks a lot.
"negatively impact families" - people having been going to work for decades.
if you'd like to work at home, maybe start a family farm, or an etsy shop, or become an influencer.
i suppose 'drama much?' would have been a better reply.
Dramatic stuff. I suppose that’s a way to look at it. Seems like an unhealthy perspective though.
But how will the 💩 Stink be entertained?
Polishing his bald head is insufficient.
Punishing employees is moderately entertaining for the Stink.
Robbing shareholders is the Stink's pastime.
Je-king customers around is the Stink's hobby.
Go use your paid time to explore EAP. The goal is to outlast the monsters.
Golf is lame
Are you resigning this week?