Thread regarding Nike Inc. layoffs

This long term plan is not enough

I appreciate that EH is claiming there is "a" long term plan. But that is not enough.

It will help make the numbers look good with a smaller footprint, maybe a more efficient supply chain. A different geography organization... fine.

But that's not enough.

Nike is built on athlete stories, high performing products. Products that people want and are proud to use. I mean gosh, I grew up watching Serena Williams and LeBron James making history... but the newer generation doesn't 100% relate to them, especially in the international markets. We need more.

The economy isn't great. It actually is really bad... but it won't be bad forever.

When it does improve, will we be ready? Will we have the hot new products that the market wants to buy? Stop reacting to short term measures... show some resilience.


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| 133 views | | 8 replies (last October 3) | Reply
Post ID: @OP+1m3zbeg88

8 replies (most recent on top)

@ar moving to a “value” company and not a growth company. Best rid that from the comments ELT

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Post ID: @bk+1m3zbeg88

It’s going to be financial engineering at first. That’s what Denton was hired for. If you heard him on the earnings call he was not afraid of Wall Street and told em how it’s going to be. He is not going to cut the dividend. He is going to cut expenses and reduce inventory. There’s a clear playbook he runs. Plan on Nike being a mature dividend paying company.

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Post ID: @ar+1m3zbeg88

@ae "So why hasn't the stock price gone up after so many rounds of cuts" yep, because the old trick won't cut it. Need new management to come up with a plan that works

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Post ID: @ah+1m3zbeg88

@a8 So why hasn't the stock price gone up after so many rounds of cuts. This thought process is exactly what is taking this company down. With back to back cuts they have just ki-led employees morale and loyalty. They may see a reduction in expenses but this will come bite back in the long term.

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Post ID: @ae+1m3zbeg88

In theory, the "long term plan" is what they are announcing at investor day. Gone are the days when people actually working at the company are told before the rest of the world because we don't matter, investors do

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Post ID: @aa+1m3zbeg88

That’s my problem, this seems like the strategy is just exit employees and hope the consumer returns. It’s focusing on operating profit instead of actually focusing on the product.

I get it, product is hard to create especially when you blew off the consumer in many channels. But the way to fix this problem is to invent the product. Listening to the consumer, regaining their trust. Pushing everything to India will lower costs but at what overall cost to the company? Nike is making itself even “less” cool.

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Post ID: @a9+1m3zbeg88

The plan is to boost the stock price. Thereby the cuts

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Post ID: @a8+1m3zbeg88

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