I appreciate that EH is claiming there is "a" long term plan. But that is not enough.
It will help make the numbers look good with a smaller footprint, maybe a more efficient supply chain. A different geography organization... fine.
But that's not enough.
Nike is built on athlete stories, high performing products. Products that people want and are proud to use. I mean gosh, I grew up watching Serena Williams and LeBron James making history... but the newer generation doesn't 100% relate to them, especially in the international markets. We need more.
The economy isn't great. It actually is really bad... but it won't be bad forever.
When it does improve, will we be ready? Will we have the hot new products that the market wants to buy? Stop reacting to short term measures... show some resilience.