Nike (NKE) has had a rough year so far, with shares down 46% year-to-date as it contends with a myriad of issues, including increased competition and shifting consumer tastes.
https://seekingalpha.com/news/4651946-sa-asks-how-can-nike-get-back-on-track
@as AI SLOP
All you can do, is wait for the bankruptcy filing. I am expecting next year; they do a large write down.
They can’t. The org has completely lost sight of what made Nike, Nike. Passion. Passion for sport (not just saying it), passion for people, culture, ambition, integrity. Nike will never be what it once was. How you treat your employees resonates far beyond the doors Nike tried to keep shut. That loss of passion echos across the globe right now. We weren’t going to win now when they tried to reignite a false ambition, and they won’t win anytime soon, if ever again. Employee experience = consumer experience. Greed over passion will never lead to success. I’d love to sit at a table with EH and ask where his passion is.
@aq Wrong.
Nike began making major strategic shifts in 2017, aggressively pursuing Direct-to-Consumer (DTC), expanding its own retail and digital channels, and fundamentally changing its wholesale relationships and distribution strategy.
At first, the wheels appeared to be turning just fine. Then COVID arrived in 2020–2022, creating extraordinary market conditions that, in many ways, masked underlying weaknesses in the strategy. Actually, if you sold stock at the $170 high in November 2021 you’re a genius, and I’m sure there are many people who made a lot of money and re-allocated and diversified their portfolio.
But the cracks were already forming.
What followed was a convergence of questionable strategic decisions, shifting consumer behavior, competitive pressures, changes in the business environment, political and economic uncertainty, and an increasingly complicated marketplace.
The wheels didn't suddenly fall off. The warning signs emerged over time, and leadership had repeated opportunities to recognize them, challenge assumptions, and change course.
That's the distinction.
It's easy to blame the economy, competitors, consumers, or external circumstances. And yes, those factors matter. But the responsibility of senior leadership is to anticipate change, recognize when a strategy isn't delivering, and adapt before the damage becomes systemic.
A strategy that looks successful under extraordinary market conditions isn't necessarily a successful long-term strategy.
And when the results deteriorate year after year, the question isn't simply what went wrong.
It's who recognized the warning signs, who ignored them, and why the Board and senior leadership allowed the problems to compound.
That's what accountability looks like.
Nike lost the track 4 years ago. They can't fix it and I am a very positive person.
They just need to ride the ride until they close shop.