Thread regarding Nike Inc. layoffs

CS is moving to Singapore - they will have a China GM report to her. This was the plan all along - she will oversee all of ASIA from a strategy perspective - and will manage all the Country GM's

@ak that’s what they had prior with AD. I’m also surprised they put an American in that market. It’s the absolute inverse of American consumer. Different tastes and wants.

This will backfire
Very different market then US, but multi brand wholesale still does majority of their business online.

Nike is all about not making sense. That makes sense lol

I’m actually more shocked that they thought CS was the leader they needed in China. Somebody with deep China ties, if not a Chinese national, would have made more sense.

We don’t have any more ideas. Best to try again and hope outcome is different

Affiliate marketing is a plague upon social media

I'll likely get downvoted, but I actually think this is the right move. For online sale, it doesn't matter for the consumer which website they go to. This is very different from removing products from physical stores. By reducing the number of online channels, you prevent price competition between websites. You also reduce sales of fake merchandise because all online products are now coming from legitimate channels.

That isn’t what the strategy is- we are cutting out third party digital wholesalers. In China this is a very big thing- think livestreams and stuff.

We are not decreasing physical wholesale relationships.

The idea is again that we want to cut promotional activities on the digital channel and recover brand image in the geo.

Who knows if it’s the right play but at least they are finally trying something.