and many people misunderstood what I meant to convey.
Yes, every corporation is run with CEO to President to VP system. And is not what I was talking about.
But what I meant by breaking up Nike into different segment is to do what GE did.
As many of you were aware, GE was struggling for 15 years because of big conglomerate model that Jack Welch put together. They basically got rid of old segmensts like electronic and appliance to another company. Got rid of finance division. And others that were too many to mention. And concetrated on Aerospace, mostly jet engines. GE Vernova which mostly makes jet turbines. And GE Healthcare.
I suggested that is path that Nike should take too.
Currently, Nike making sandals to $600.00 retro snickers under one umbrell. That is too wide offering for one company to effectively run.
Yes, sell Converse.
License out many products.
Jordan should be brought to performance basketball and performance division. A division for all Nike performance is handled.
Nike ACG and SB and other items should be group together for Nike orient towards young people. Because Nike is doing poor job of reaching out to really young people.
And another division for Nike product that are for mass public like dept store, national chain with lesser level of product but has high volume.
Another division for licensed products including NCAA.
Each division with it s own CEO who has to answer to head CEO but with independence to do whatever it takes to show the results.
Right now GE is finally kicking a-s.
If Nike continues at current path, it will be DOA. Dead on arrival.