BEAVERTON, OR — Nike announced a sweeping transformation designed to simplify the transformation created during the previous transformation, which had simplified the transformation before that.
The new strategy is described as getting back to sport, but faster, simpler, more consumer-direct, more wholesale, more digital, less digital, locally relevant and globally consistent.
“We have to move at the speed of sport,” leadership told employees, many of whom are still waiting for access to the systems introduced during the last effort to move at the speed of sport.