Why did we miss the boat so badly on CPaaS and Zang?
We completely missed the massive CPaaS bo-m despite being so early to the gate.
Back around 2016, we had Zang from the Esna assets to basically give developers an alternative to Twilio. On paper, it was exactly what we needed to pivot away from pure on-prem hardware and heavy iron legacy systems. Instead, Zang just sort of faded out, and CPaaS became a massive blind spot while our competitors ran away with the market.
Why do you think we failed to capitalize on this?
Was it a pure sales execution issue where our legacy channel partners were just too used to selling big capex boxes instead of developer APIs? Or did the timing of the 2017 bankruptcy just completely distract everyone?
Did anyone internally or on the partner side actually see real success with Avaya CPaaS before it got deprecated?