The problem with DTV Now is that it buffers all the time depending on where you live or your network or who knows why. I've tried it and was told by family in no uncertain terms that they do not want to watch something that spins a buffering logo at least once during every show or a DVR service that constantly spits out a "oops, that was embarrassing, please try again later or watch something else". Or a DVR that when it does work, expires things at the end of 30 days whether you have space or not.
As for the "free apple tv"...
https://techcrunch.com/2019/01/30/atts-directv-now-is-losing-the-cord-cutters/
When free giveaways, ended people deserted and for a while the company stance was "no more free giveaways". Apparently that didn't last long. Guess they'll make up for customer losses with free giveaways again after raising the price and dropping channels?
This was taken from @Yymea2i-amt