I hate BS metrics like SmartChk every single customer. But I don’t agree walk out watch is a problem. Even if customers don’t use it there is no harm in showing them and creating an account. Unlike SmartChk you don’t have to do it a dozen times per day with no evident benefit for the average person.
It really doesn’t take that much time and there is no other potential downside in setting up a login for the customer and showing them how to use it.
How many TV sales per day is each rep in your store doing? 3, 4, 5? You make it sound like you have a line of people all setting up DTV and waiting to get user names and passwords. If that is true, then don’t complain — because you are making way more money than the rest of us.
In reality each rep in your store probably sell 5-10 directv per month on average which is one every 3 days. Setting up a log in that someone might enjoy is just not a big deal when you do it every third day.