Verizon tops AT&T as month's top wireless ad spender
07:34 PM ET • VZ • Jason Aycock
With a hot holiday season ahead, Verizon (NYSE:VZ) has surpassed AT&T (NYSE:T) as the wireless industry's top advertising spender for November.
Of a total $189.3M placing TV commercials, Verizon spent about $1.2M more than AT&T, for about 21.1% of the total, FierceWireless/iSpot.tv say.
Those two were ahead of T-Mobile (NASDAQ:TMUS). Meanwhile, Cricket Wireless, AT&T's prepaid brand, was the fourth-largest spender, putting big-four member Sprint (NYSE:S) in fifth place -- with about half of its spending going to its new half-off promotion.