Just look how critical LeBron has been of Nike‘s innovation. Mbappé didn’t wait around. He peaced out. Others are going to do the same. We are now the next Under Armour. A future case study for decades to come on the collapse and failure of this company.
I used to be on board with no matter what tough times comes Nike‘s way that we will find a path to compete and overcome. That’s not the case anymore. We failed at our own Maxim of figuring out how to evolve immediately. We don’t know how to innovate. We don’t know how to inspire anymore. Everything they do is based on hope. Hope is not a plan or a strategy.
It’s unfortunate that Nike put themselves in this position when the Board of Directors hired JD. It only takes one mistake. Doubling down on that mistake compounds your problem.
Nike made a lot of people rich. Sent a lot of people into a comfortable retirement. Anybody with Nike stock will now have to work for many years to overcome the losses. This will also keep NIKE from attracting great talent, cause great talent to leave Nike, and continue the overall collapse of the brand.
I hate it because I’ve been a Nike fan all of my life. It has just become the inevitable fate. One that nobody wants to take responsibility for despite the obvious failures. Nike was never a tech company. Nike was a company by athletes for athletes.
Does anybody know what NIKE is anymore? No. That’s the problem and that’s what ki-led this great company.
…and with that, just like Shark Tank…I’m out