I know very little about all sports, but I enjoyed watching the US Open this year. It seems like the right size sport to measure whether the sport offense strategy is working (running for example way more disjointed and hard to comprehend). 2 years of EH feels like enough time to do some dummy analysis.
Mens winner wore Adidas
Womens winner wore an Asian brand I don't know
Mens runner up who seems very marketable/American wore On
Our top player Alcaraz is wearing Travis Scott backwards Swoosh stuff (this is not "innovation" and not sport related)
I can't find any exclusive shoe of a top player we sponsor online
Tennis Warehouse which looks to be the biggest retailer in tennis showcases us the same way online that Fleet Feet running does for our running stuff
I can't find any decent brand/storytelling about Alcaraz, Sinner (Google says he didn't play), Sabalenka. I remember we used to do this well during the Sampras Agassi era.
Serena and Osaka both past their prime but feels like we focus a lot on marketing them despite their wearing old models/non Nike retail stuff and on the back end of their careers.
Product seemed boring/bland/no innovation compared to other brands. That's in everything I could find abut design and what the swag actually is.
Which GM or VP leads this? Do you think they think we were successful in the biggest tennis sport event of the year? How much do we make off this business and should we exit to win in areas we are more realistic in? I wonder how much we pay top athletes and what the ROI is.