Nike was preaching that each dealers to show customer regarding attributes of the Nike product and give one to one service.
In typical Nike fashion, they completely erased what they said and it never existed.
(if you are with Nike long enough, you will see what I mean).
And replacing great Independent dealers who had connection with local community with ROSS, TJ MAXX, Marshall, Costco and Amazon is not building a passage to the future.
Can anyone answer me seriously how Nike can charge a pair of shoes for $200 when you know that it will be in discount outlets above in 6 months?
Since Nike sla-ghtered all quality independent dealers in their hubris while back.
Maybe solution for Nike will be to go out open more independent dealer again.
Or at least try to franchise the independent doors with more freedom when it comes to offering of the products.
Because a store in Bronx, NY cannot be same as LA, CA. And Nike as corporation is not nimble enough to cater different product for different region.
And that is why Nike's idea of one style for everyone in 50 states has failed.
COLLECTIVISM HAS FAILED EVERY SINGLE TIME BUT NIKE IS DOING SAME THING AND PUZZLED WHY COMPANY IS GOING DOWN.