Well?
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Are you asking whether partnering with Armenian prost---te social influencers is a good idea for sports company or not?
I bet the launch event in NYC was a nice boondoggle. Nice work biz dev team.
Why don’t we sell the skims with the faux hair?
Another failure by the former women’s GM - AM! Like all other failures she is blaming HON.
So about Skims... although it is probably selling. Why on earth did you pick to associate the Nike brand with a woman who has the reputation of being the one Kim Kardashian has? Again, men manage to choose women to represent them, associate with, or put in power who parade their bodies on the internet, wear makeup, and go to fashion shows. Not the simple ones, no one pays attention to, who do the work in the background. Why on earth is that? Could you look at Athleta and Lululemon? They are serious brands. You want women to take you seriously and buy your clothes, then pick serious women athletes to represent your clothes, not someone who has a p..r...n tape playing on the net. SKIM clothes are not even wearable. They are too tight and don't fit right. I suggest you collaborate with serious women athletes to represent your brand and have serious women buy your clothes.
Kim, Nike SKIMS is DOA
NikeSKIMS and now there’s The North Face SKIMS…, SKIMS is now in competition with itself for disposable $$$$, or there just hedging, or becoming an ingredient lifeline for woman’s, you’d think Nike would have required exclusivity or a non compete agreement at least… seems like everyone looses over time as it just means more brand dilution and overlap.
Nike is selling itself for scraps at this point. So much for putting the athlete at the center of everything, eh?
And it won’t …
The smutty, stupid and wannabe sporty clothes are far from "sold out".
https://www.nike.com/w/nikeskims-b2asd
I told my partner when it was announced that this was the d-mbest sh-t i have ever seen. How can leadership be so out of touch with reality and getting taken for millions?
We are a sports company. We are not an influencer brand-collab company. We are not some hype-driven startup trying to chase TikTok trends or buy our way into relevance with people who don’t even use our products. And yet leadership acted like throwing millions at vanity projects was some kind of strategy