AT&T’s latest masterclass in self-sabotage: spend millions attacking T-Mobile, violate NAD rules, and get slapped with a cease-and-desist.
You’d think someone in legal or marketing would’ve caught that — maybe the one competent person who actually reads compliance documents.
But that person got RTO’d to Dallas or Atlanta five days a week, fighting for a seat, dodging “collaboration days,” and wondering why their life turned into a bad sitcom.
Meanwhile, the yes-men who approved this ad are sipping coffee in their corner offices, calling this fiasco “brand momentum.”
Let’s be honest — we’re not #1 in customer service or innovation.
We’re #1 in wasting money. We should be a Harvard Business School case study on how to find new ways to burn cash and call it a strength.
Only AT&T could turn a marketing campaign into a compliance violation and call it “forward-thinking.”
Now the ad’s gone, the money’s gone, and morale’s in free fall — but hey, at least leadership gets another “All-Hands” meeting to tell us how proud they are of the team.