Thread regarding AT&T layoffs

Radical Idea for ala Carte Pricing

Here's a thought on how to capture the dollars of viewers - charge them for what they watch.

I made a list of channels I watch and they sum up to ten in total. Give me a price for each and that I will pay. I don't watch ESPN or other expensive sports programs so why should I pay for them in your communally socialized pricing model. I could not care less about the 1 millionth rerun of Hot Tub Time Machine on HBO so why am I asked to pay for network?

I don't need 500 channels.

I don't want 500 channels.

Why should I have to pay for what I do not want or need?

Restaurants don't charge for food I did not order. My grocery store doesn't add on the price of fish when all I bought was chicken. I buy dog food at Costco I don't also get charged for paper towels. Why does our particular industry make me pay for products and services I do not use, do not want and will never have interest in owning?

Give me the option of ala carte viewing where I pay for what I use and nothing more. My Genie is Internet connected so I know viewing pattern data is being collected when every 15 minutes it pings the old DTV Phoenix server farm. Neilsen monitors my viewing habits. Alexa listens to my every word.

Surely you can easily determine what I watch and for how long so give me a pricing schedule that reflects my usage and that will be my monthly charge.

Radical yes. But offer this customized model to the public and you will rule the content delivery universe within a year.

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| 892 views | | 12 replies (last June 1, 2020) | Reply
Post ID: @OP+15dNybsR

12 replies (most recent on top)

The OP clearly has no idea how the traditional pay tv setup worked. Pay companies were unable to offer a-la-carte packages because the providers (like Warner, Disney, Viacom, etc) insisted on bundling channels nobody watched with the big ones. For instance, if you want ESPN Disney forces you to also take those garbage channels nobody cares about or Disney won't give you ESPN. So, that one channel you want comes with 5 or 10 that you don't.

Even worse, Disney charges for all those worthless channels, meaning the subscriber fee goes up. It's a mess, but at least this isn't the fault of companies like DIRECTV or Cox or Spectrum.

And AT&T is just as bad now. People who want any of the Warner channels will have to take all of them, regardless of whether they want it or not.

It's the predatory American capitalist system in action: Gouge, fleece, and then laugh when people complain.

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Post ID: @2wyl+15dNybsR

It's not a radical or novel idea, it is one consumers have been fantasizing about for years now. It is difficult to implement and far more importantly, difficult to monetize. This is why no one is doing it.

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Post ID: @2qao+15dNybsR

Why are all the channels run by people of one race, who consider themselves above all others. Truly, selected by their God to be better than everyone else. This is what ATT believes in?

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Post ID: @1jca+15dNybsR

to the OP that works for T but has no understanding of how content works

https://www.techhive.com/article/3296376/why-a-la-carte-tv-still-isnt-happening.html

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Post ID: @1fjg+15dNybsR

In a perfect world, the end distributor (your cable company) would probably love to have a workable/practical model that would allow them to offer per-channel service. They'd probably come out ahead. But, the various studios and creators of content don't want this as much. The consumption of content isn't a completely predictable business. You have to factor in advertisers, as well. All of the different parties involved in the chain of providing content to the consumers have slightly different business needs – and all of the entities involved need to spread the business risk whereby the most profitable services/products cover the less profitable. It's true in any business. When you have many parties involved in delivering a service, you inevitably end up with "packaged" good and services.

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Post ID: @lnk+15dNybsR

You would probably end up paying about the same price ( possibly even more). If you don’t understand why, then you don’t understand the business.

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Post ID: @iks+15dNybsR

Cable and satellite companies have wanted to offer that for years while network distribution companies block it. Every time there is a Network distributor black out and angry customers demand their channels back part of the argument is usually the must carry provisions on basic tiers. Example: If you put ESPN on a tier then you must also include their less popular networks there as well (and pay for them.) In these content disputes, customers take it out on their TV provider not the content provider so the cable and tv companies have little leverage to break the bundle.

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Post ID: @lju+15dNybsR

WIOW! REVOLUTIONARY,

too much for AT&T

The Modern Dinosaur facing extintion..L

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Post ID: @hxb+15dNybsR

Nothing radical or new about this idea. In fact you plagiarized it.

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Post ID: @jbr+15dNybsR

All of these arguments are new to me, and I think this gentleman is smarter and braver then whoever is trying to blow him up without any better idea ! Typical ATT management reaction to a forward thinking idea !!!! S— on that management tool !

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Post ID: @qib+15dNybsR

None of these arguments are new. Meanwhile, the cable bundle has survived so much change, for reasons OP doesn't even attempt to explain. How can OP be so ignorant of the fundamentals of the business, and yet, so full of genius ideas about how it best be run?

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Post ID: @syy+15dNybsR

You mean to tell me that you don't want 275 infomercial channels?

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Post ID: @kqh+15dNybsR

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