If connectivity is the company's strategy, why is the product organization mostly investing on entertainment? Shield came from Growth, not from Product. Whats in the product roadmap for connectivity? Anyone understands the strategy at all?
9 replies (most recent on top)
@dg device prioritization, all the in home impairment and detection, the speed test and share wifi function. The gateways. Pods. The on the go stuff was customer facing a year ago but taken down now.
The product leaned too heavily into entertainment. Sky, partner deals, and some internal overconfidence all played a part. Product roadmaps are also constantly destroyed by growth initiatives like now and the new xm plans
With HSD subscribers down for 14+ consecutive quarters, it’s fair to ask what the growth team has delivered recently. A rename might be in order.
The strategy is to eventually sell Comcast. they just need cut it down it’s operating costs to make it more appealing.
Wait until they release the requirements for global identity that will be required across the board to all users in the app.... No customer will be comfortable with Xfinity collecting people's age - specially children.
Shield 2.0 is introducing Arlo cameras branded as Xfintiy cameras to replace the existing RDK-C ones, which is also a fairly positive move - although not perfect - and I believe it also came from Growth. There will also be enhanced "On The Go" features coming sometime next year.
Im curious as to which features has the product organization designed for connectivity at all. All they seem to do is promote entertainment, which is already dead.
imagine that.
@ay If Jon gets credit for advertising it, does he also own the reaction when a customer says, “Wait, my gateway can detect movement in my house? I’d rather return it”? Yes, it’s opt-in. That doesn’t automatically make it appealing. Customers who already distrust Comcast aren’t necessarily looking to us for cameras and more insight into their household. “Why aren’t we marketing this?” is easy. “Do customers trust us enough to want it?” is the harder question.
@a4 WiFi Motion, device screen time management, cybersecure fka advanced security and smart home cameras have been customer facing for years now. Look it up. Only thing shield added product wise was the dark watch setting and the bundled name. It was Jon who looked at the product portfolio and said “why aren’t we marketing this at all?” not any of the growth people who have been here for years
It’s been commoditized, customers view it as an interchangeable utility. People just want fast, uninterrupted internet pipes coming out of the wall; they don’t care about corporate branding, custom user interfaces, or packaged media add-ons.
There’s no real strategy beyond spinning off NBCU, Sky, and the rest. Connectivity gets left to stand on its own, probably until it’s acquired or merged.
Shield came from product and it’s existed as different features for a while now. Growth/marketing just finally started marketing it.