IBM celebrated its 115th anniversary with a global campaign focused on continuous reinvention. Instead of massive public fanfare, the company marked the milestone internally and across social media with its employees, highlighting its evolution from early tabulating machines to modern AI and quantum computing.The company and its community celebrated through several focused initiatives:Digital Employee Campaigns: Current and former IBMers (often called "IBMers") across the globe shared stories, trivia, and corporate pride on platforms like LinkedIn using the hashtag #IBM115.
So all they could do was Blue Washing to celebrate 115 years in business?