Can’t believed I’ve been here long enough to see the running joke of new GEOs and disbanding APLA becoming a reality.
What else did we missed?
8 replies (most recent on top)
@a9 interesting hypothesis. But running all Asia from Beaverton would be very d-mb, so my guess is that there is no APLA or apac team in USA anymore.
Yes they want to hide the China bad results in APAC and hoping the other territories can compensate. They don’t want to talk about China. They hope India can grow. If china cannot be fixed it will become a distributor business like Brazil.
@av never say never. Adidas took a dive and then peaked it’s possible to turn things around will just take
The only reason Nike merged Greater China into APLA is that China's numbers aren't going to improve. They are banking on India to replace lost market share and drive growth, but that gamble is unlikely to pay off. Nike will never return to its peak position in China—and that realization is why Elliott and his leadership team gave up on GC as a standalone GEO and mixed it into APLA.
@aj more like what will happen to gc that is underperforming. How will apla hq be absorbed? Lots of roles that need to be examined
So is everyone in APLA laid off? Very unclear
It has gone back to pre-2008 era when there was APAC with the exact same countries. It’s come a full circle!
True. But apla is not really going away. China is becoming an apla territory in its portfolio. Think about that demotion. From geo to territory. So China goes away not apla.