Rumor has it HCSC is going to push the Health Spring brand nationally and ditch the blue association.
Thinking people trust HCSC over the cross and shield.
15 replies (most recent on top)
@21q Same reason they spent millions trying to rewrite BlueChip for the last who knows how many years.
We just spent $10 million on the brand refresh of hcsc like three years ago. Why would they do it again now?
@1s4 Have to agree with you on that! My experience is that if I tell someone I work for HCSC, they don’t know the company. If I tell them I work for BCBSIL, they know the company. Incompetent C-Suite!
@OP not one consumer knows who HCSC is by name or brand, or any subsidiary or new brand name. The launch of HealthSpring was done by incompetent teams and accomplished nothing.
Blackwater rebranded to Xe Services.
Still Blackwater.
@gm There are Association issues with branding our emails as Blue when we're discussing HealthSpring. Totally separate from plan offerings, which will continue to include Blue.
@gm the switch is because HCSC isn't just Blue anymore, so it makes no sense to have bcbsil.com on your email when conducting business on behalf of HCSC, working on a matter for a subsidiary
d-mbest post of the year goes to OP
Hmmmm...today's email says we are transitioning to HCSC.com emails this month.
I work on the HealthSpring side and this is absolutely false. Blue group products are our bread and butter. We have a former private equity banker in charge of Corporate Strategy and the HealthSpring acquisition and national expansion is portfolio diversification, not a stepping stone to remain a one-trick pony.
A lot of upset historical people in here not wanting to accept the future.
@OP This is probably the most ridiculous rumor to date. Utter nonsense. They’ve been operating as Blue for 90 years now. This is written by both 1) someone not senior and 2) does not understand the business.
This is clearly written by someone that (1) is not senior (2) does not understand the business. The company has a two brand strategy now and there are advantages to both brands. The blue brand and licenses aren’t going anywhere.
100% false.
Strategically that would be a disaster. The reason why groups buy our overpriced insurance in the first place is because of the BlueCross BlueShield brand. I think that commercial is our larger revenue generator. Why would we decide to do this? Any mo--n with an IQ in the single digits know that, at least in healthcare, nobody trust an unknown brand. The blue brand, albeit overpriced, at least is associated with quality. If that you are saying is even remotely true, I'm sure that our brilliant executives will get a big payout out of this. Otherwise they will not even think about this.