M7 MBA here. You do short term cost reductions on a company that isn't profitable. Nike IS profitable.
We have this constant pressure for growth, as any publicly traded company has. The economy isn't at its best years, sure. Nike can and will improve its supply chain. Makes sense.
But they are missing the core problem: (1) how to make professional athletes inspire the new generation of sports apparel user (2) what products are relevant to these geographies we want to grow
Number three would be how to make the WANTED products are available on the right places. Then I agree with the supply chain improvement narrative. But fix the first two product problems first.
We're still doubling down on iconic personalities like Michael Jordan, Cristiano Ronaldo . These are relevant and crucial to our past growth, but they will be less and less relevant , especially worldwide.
Top chasing the tail. We need ki-ler products and personalities to inspire consumers