Thread regarding Nike Inc. layoffs

As a former MBB consultant, I think Nike is focusing on the wrong things

M7 MBA here. You do short term cost reductions on a company that isn't profitable. Nike IS profitable.

We have this constant pressure for growth, as any publicly traded company has. The economy isn't at its best years, sure. Nike can and will improve its supply chain. Makes sense.

But they are missing the core problem: (1) how to make professional athletes inspire the new generation of sports apparel user (2) what products are relevant to these geographies we want to grow

Number three would be how to make the WANTED products are available on the right places. Then I agree with the supply chain improvement narrative. But fix the first two product problems first.

We're still doubling down on iconic personalities like Michael Jordan, Cristiano Ronaldo . These are relevant and crucial to our past growth, but they will be less and less relevant , especially worldwide.

Top chasing the tail. We need ki-ler products and personalities to inspire consumers


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| 165 views | | 12 replies (last October 5) | Reply
Post ID: @OP+1m4105avv

12 replies (most recent on top)

OP - Why lead with your “qualifications”? Is it because you are trying to convince people that you are qualified and therefore we should pay special attention to your advice, or is it because you are insecure and want people to fawn over you?

In either case it makes you come off as a dou--e. Nike was built by people without fancy degrees or experience at consulting firms.

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Post ID: @k3+1m4105avv

@bz

we also saw what happens when you stack the org with local liberal arts degrees. graduate from humanities and do tech portfolio work because the handbag mafia likes you lol

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Post ID: @d9+1m4105avv

So your “innovative” idea is to…make relevant products merchandised in the right geos with relevant influencers/athletes? Brilliant. How did we not think of that before?! This is what I love about the self-important MBA’s… they are so inexperienced, and simultaneously arrogant that they go around saying things like this without the slightest hint of irony, because indeed it is their first rodeo. Postulating is easy and anyone can do it.

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Post ID: @d4+1m4105avv

New policy: DO NOT HIRE Ivy League - or - “Top 25 MBA”

HIRE: Hard workers, people that show up, State school Women & Men

These big name schoolers never show up when needed… let’s get back to the basics and work hard to compete, come back, rebuild!

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Post ID: @bz+1m4105avv

If you start any conversation with “as a former consultant”, you’re a tool.

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Post ID: @bt+1m4105avv

MBAs and consultants are what brought Nike to its current downfall. With their shiny slideware they deflect attention from what truly matters- Innovation and engineering. Go back to basics. Fu-k MBAs

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Post ID: @bq+1m4105avv

@OP

JD, is that you? found that pound of flesh that you lost yet?

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Post ID: @bn+1m4105avv

Who said we don’t have ki-ler products and personalities, check out KK and her Skims lol

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Post ID: @b4+1m4105avv

OP, tell me you don’t get it without telling me. consultants are what got us in this mess. The current org design is based on years of consultants coming in and siloing work with what looks good on paper without understanding or having ever done the work. Now there are so many layers it takes twice as long to get anything done and no one owns or is accountable for the outcome. No one can see beyond their own toes and anyone who can doesn’t fit in the clean boxes the consultants made so they get pushed out.

The competitors who are winning are the ones who pushed out consultants and focused on product and culture and athletes. Unfortunately every brand is now running the same playbook and often by the people who built Nike to its greatness and unless Nike gets back the the roots of talent who understand the fundamentals of PRODUCT and CULTURE than its fu---d.

You can’t put the art of brand equity or taste level on your spreadsheet and building a framework won’t solve it. OP I get your background got you where you are by simplifying things but it’s over simplified and you clearly don’t get it

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Post ID: @b3+1m4105avv

@aq ok Portland Community College

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Post ID: @b2+1m4105avv

We only take advice from top 3 MBA programs.

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Post ID: @az+1m4105avv

This is the most mba thing I've ever seen

Every sneaker collector with a highschool diploma has been able to make these points for the past 15 plus years

The sheer irony assuming op is serious and not AI slop where this dood doesn't get Nike's death spiral is in large part due to consultants who thought they understood the world but barely could scrape the surface

Inadvertently prophetic post

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Post ID: @a9+1m4105avv

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