I remember growing up with some amazing Nike commercials. Athletes. Product. Storytelling. Fun. They were a huge part of what made Nike feel like Nike.
Caitlin gave us a taste of what we’ve been missing, but that can’t be it. Nike has so many incredible athletes and so many great stories to tell. Where are the big, memorable campaigns and commercials?
What happened to sports marketing?
@OP , maybe it is a problem with the consumers who are unable to understand the nuanced ”NIKE Sports Marketing” messaging. I am not sure why the Converse* ad was pulled.🙈👀👻⭐👟
Sports marketing is too busy creating decks about how they plan to reduce the amount of product they buy. Or wasting money on unnecessary travel.
@ah Who’s going to explain to you that whatever Nike is doing isn’t working?
I agree. Cool will always be cool. Nike used to be cool in the right places at the right times. Times have changed. Nike marketing has not.
They take trips while everyone else gets laid off.
OK…who wants to explain to this person how today’s media environment is massively more bifurcated, niche, and micro (as opposed to macro) compared to even just a decade or two ago? Who wants to explain to him that instead of running large, expensive commercial campaigns on major TV networks, to effectively reach today’s consumers you have to instead be in 1,000 different places, in different ways, and with the correct authentic messsge?
Basically, who wants to teach this person how that whole “marketing” thing actually works? Because they seem to be confused about the matter.
Adidas has all the good commercials now.
Wasting money on ineffective long term deals that don’t drive revenue. If they worked the stock would not be $36/ share.
Yawwwwwn ...
BRRRAAAPP!
~ fa-t ~