I’m excited about AT&T’s market based culture because the direction is clear. Dallas and RTO come first. This is where the company is building its future and employees need to decide whether they are coming with it or not.
If you are not willing to be in Dallas you should not expect to have the same seat at the table as the people who are. You cannot reject one of the company’s biggest priorities and still expect the organization to operate around you.
The same goes for performance. Tenure does not guarantee relevance. Resistance to change is not a strategy. Show up in Dallas and adopt the market based culture.
AT&T should build around the people willing to be where the company needs them. If Dallas is not for you there may simply not be a seat for you in the AT&T that is being built.