"Having to care and nurture eight video products is something that is our responsibility," he said. "That is not our strategy." of the launch, McElfresh noted that viewing has spiked generally, and subscription video on demand is up, though he said it was too early to tell if the lockdown has permanently accelerated the trend of cord cutting? LOL...and Nope.. cord cutting is up.
McElfresh offered some clarity on AT&T's plethora of video services, formed from acquisitions and a number of new initiatives that failed to pan out. There's U-Verse TV, DirecTV, AT&T Now (formerly DirecTV Now), AT&T Watch TV, AT&T TV, HBO Go, HBO Now and the upcoming HBO Max.