Sounds like there is a major reorganization in the marketing team and the corporate and business levels and multiple members of the marketing teams globally have been given a two weeks notice.
51 replies (most recent on top)
@48t ding do-g the witch is dead. Finally Honeywell is getting rid of the dead weight
RM is put at the end of the month.
They are at heart a group of story tellers through power point. The problem is not the strategy, the problem is how much they downplay the difficulty of execution. In my time here it’s been nothing but failed attempt after failed attempt but they’re never on the hook for any of it. Everything feels like a get rich quick scheme.
@1dj overall strategy team under SV is a joke, I don’t understand what value this team adds at all. The offering management under him also su-ks, they messed up the entire organization during OM restructuring, now full of many incompetent OMs.
@1e3 RM we always knew doesn’t understand business and care but ES should be held accountable for this fiasco. What does he get paid for ? After firing all the people, sent a mail that I am excited .,,.AW and ES both are paper pushers. No wonder the stock is in a bad shape. Commercial officer is sleeping on the wheel and only wakes up to do townhall with scripted questions.
@1e5 how did BA fail at regionalization?
@1dj That’s what I do not understand. BA CLEARLY failed at the regionalization then IA goes “hold my beer.” What a joke.
As if IA wasn’t a chaotic clown show since creation (SPS+PMT). There are still teams functioning as PMT. They don’t even know what IA is. TC will be out by end of 2026. IA is a train wreck.
Friends go look at the metrics on the RACIs on the marketing resource hub.
Corp marketing ops, paid media, etc teams aren’t held to campaign performance results? MGP/MGR? Just number of SBG requests? Are they just ticket takers? Lmao what a joke
Corp will not give a flying sh-t, and SBGs/GBEs will take the hit for the pi-s poor performance and productivity of CORP.
For example, why would anyone in CORP lead management give a sh-t about the scoring model, conversions, etc if they are not impacted by pi-s poor leads?
The ENTIRE CORP team needs to be held to AOP MGP/MGR for ALL SBG. Full stop.
Hold them accountable, RM. stop giving them a pass and using SBG/GBE marketers as scapegoats. CORP wanted resources and control?? You got it, now hold them accountable for once.
@1d1 yes I’m fully prepared for the Q1 results to be abysmal and for RM to blame the LEAN SBG/GBE marketing teams and fully excuse his precious HCE minions and the “shared services org”. Then the SBG CCOs will tell marketing how terrible we are.
Joy.
The global shift to regional is absolutely a mess to this day. How do you all anticipate all recent developments will impact the BA Global Commercial team in terms of Sales Excellence, Analytics, and Channel Excellence? It’s becoming confusing to predict.
13 months later there are major issues that were never sorted out at BA when we went through the Global to Regional shift.
I can’t believe people weren’t fired for the lack of depth and understanding of the ramifications of doing such a sh---y effortless job with the re-org. Elementary school kids could have done a better job.
Town Halls are nothing but jokes. Strategy team announcing yet another partnership. They do a new one every year, where are the results? Vertiv anyone? The growth verticals are a joke, nothing has changed. The industries are growing, not Honeywell’s share of these verticals.
@1cx exactly the same strategy or lack thereof with last year’s reorg: two rounds of layoffs, no explanation, no plans, “everyone sit tight, we’ll announce the new plan soon”, TWO MONTHS LATER a half-assed plan in place that no one understands and doesn’t help the business at all. In April they’ll tell everyone that the numbers are bad, you’re not meeting goals, etc.
What’s been clear through all of this chaos is there was no Corporate comms plans for this rollout. Zero. Internal comms thought nothing pass the useless email from ES and RM announcing the restructure.
Why was the marketing resource hub not released on Day 1? Clearly the team was not ready for the restructure deployment. Why are WF changes still WIP? That is a critical enablement tool. Why was the AMA with ES, RM, and “some” shared services leaders not until over a week after the announcement? Why didn’t ALL shared services leaders speak on the AMA anything this morning? That was their moment to introduce theirselves to the marketing org. We don’t know them. So why would we have any confidence in them or this plan? Why were the ES, RM, and AW office tour dates (and calendar invites) not sent out day 1? All signs of not having a robust internal comms and deployment plan.
People are confused and in the dark, and not motivated to do anything but check out until Jan 1 and let the chaos settle in December. Happy holidays!!!!
AW is full of sh-t. The corp chart could have been released last week with the shared services leaders. There was zero reason why open roles weren’t all released last Wednesday.
@qe absolutely useless. Came into the company with zero knowledge of products or how BA sells its products. Wanted to create a huge marketing campaign to sell fire products to the general public and had to have the business model explained to her like a four year old. She has done nothing of note except layoff a lot of people and move their roles to India.
I heard from a very good source that AI was going to replace all the over paid bloated sales and marketing people.
@pf you are right. His comments made me laugh on his business awareness. No wonder it shows in IA results. We should get rid of all these chronically and just put everything under SC. He took a session for us few months back and never saw a better end to end commercial vision. They promised a follow up session as the questions kept coming even after 90 min but I guess they all got busy with RIF
Its not that mw is clueless, rather week and surrounds herself with weak managers. Moved rapidly from an accountability culture to blame culture where intelligent risk taking (remember that) and been replaced with- need to confirm with IA leadership.
@qe BA Marketing leader is useless - have no idea how SC or BH has kept her around as long as they have - all she does is talk, there is no substance behind any of it. But at least she doesn’t just roll over for RM which is refreshing. I am sure she has one foot out the door - what is the point of keeping a VP around when they have just RIFed most of her team?
@q6 how’s the BA marketing leader? She doesn’t seem to be doing much. SC didn’t even mention her in his email with the BA marketing updates.
@pa BA has managed to keep quite a few people even though many Impacted - look at all the job reqs that have been open.
Not seeing that across the other businesses. IA and ESS have all just rolled over and agreed to everything RM wants - because their leaders are too d-mb to realize that he doesn’t know what he is doing
@pf it’s because IA marketing is headed up by a yes woman who just does everything she is told by RM - no actual substance there.
@pa interesting but not surprising. I’m sure TC fought for nothing. He has no clue what IA marketing does. That was evident this week.
@OP Any reductions in the Sensor and Switch business? Old Sensing and Control?
@p2 as finance, I was part of the meetings and SC was the only one who stood ground and pushed hard to retain people in BA that is evident with majority of the folks remaining are in BA. Rest of the SBG are down to bones. Americas and Europe list was finalized by JP and PD. RM is nonsense and keeps trying to even pull all events people in center. He along with ES are the problem. Bottom line all these folks will save their bonus. All leaders including SBG presidents are complicit
@nm can we now just collectively agree Honeywell doesn’t give a sh-t about marketing. RM came in with good momentum and was trying to fight for marketing to have a “seat at the table” but that was short lived. The new structure and massive cuts shows VK, ES, TC and SC don’t value the function and think marketing is nothing more than ticket takers. Not strategic. Not a critical part of the commercial engine.
They rather keep lazy sellers that don’t close deals that are handed to them on a silver platter, sellers that do nothing but swipe their T&E card, and invest in tools (Rockstar Seller) to try and cover up the sh---y performance of our 1 star sales org.
Now in 2026 marketing will continue to be blamed for poor performance when budgets are .03% of revenue and no accountability for sales. What a joke.
@nm the new “shared services” model for CORP marketing is not going to work. CORP should ENABLE the SBGs instead they continue to be barriers. RM is trying to make the marketing function HCE 4.0, which will be a total fail. HCE minions are clueless and have an “us vs them” attitude.
@k3 reduction is happening across all sales and channel excellence teams in CORP, IA, ESS and BA. Sales excellence and channel excellence are combining into 1 function. So commercial will be, sales, marketing and combined excellence.
Corp is going for a land grab moving resources into shared services . RM is a leech. VK and ES are hiding behind commercial transformation to reduce cost. We were told in IA that this is going to happen to all functions
@d7 chances are you and I know each other and even if we don't - I am sorry you were impacted. Are there any teams you believe are safe? What about sales excellence? Channel excellence?
@k0 where in Sales and Excellence are next phases ??
HBS ?? Strategic Sales ??
A lot of weight without results
@j5 RM is the worst. Just wait he will be made CEO or something. That place is rotten to the core
@jf yes. NDAs in place. Sales and channel excellence will be the next to get hit before EOY. Marketing was part 1 of the commercial project.
Anyone know whether BA channel or sales excellence roles are being impacted ?
@eq you could have just ended that sentence with RM is a snake - a useless poisonous snake.
RM is a snake oil salesman
@bb Absolutely
Honeywell was stringing along big money shareholders for several years with glitzy marketing campaigns as if business was booming. Now the only way to put money in shareholders’ pockets at year end is by dumping headcount. The execs will pay themselves on the back and reward themselves with bonuses. Terrible.
The writing is on the walls kiddies! Get out while you can... just like an old horror movie.
Layoffs are in multiple locations although how they are getting around the WARN act, I don’t know, esp. Atlanta. All the worker bees in the US and EU. This is all the idea of SC and DB. Leaders of the business didn’t even know. Handling this like insensitive je-ks. Rest of business doesn’t even know. And timed so they can keep the 401k match.
I was affected and I lost it on a call this morning when someone asked if I could have a plan for a project launching next year by the end of this week. No longer my problem.