The decision to name Karen Deutsch CMO of UHC definitely affirms the organization doesn't value Employee Experience feedback at all. To call her a bully would be kind to bullies. That aside the moves she will be making are not great. For starters, she needs to reduce costs by 25%+. Some of that will come from closing or not posting open roles. Some of that will come from "accelerating the use of AI". Some of that will come from collapsing teams and functions and reducing redundancies. Some of it will come from reducing marketing spend. The next 8 weeks are going to be messy for all of you. And for those in marketing roles not in UHC, good luck. The versions of plans she has are far reaching and speak to her ego and ambition. Normally you might entertain changing roles and moving to Optum. While Optum doesn't have a Karen problem they do have their own large cost targets and will not be in a position to open or add roles.
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You should just expect marketing to be done all by AI soon. It has no future in business as a key piece you would spend money on.
@1jm What areas are expected to be most impacted?
She sent a memo out today that basically indicates some announced changes, and changes to come. OP - your outline of what she's going to do was on the money. I've only worked with her a few times. She doesn't play well with others. So maybe that's why the promoted her into a role where she doesn't have to.
@10q Karen had a meeting today to kickoff her new re-org. Some changes announced as E&I marketing rolls up under her. Some reporting structure changes. More communication coming Monday.
@10h what is already happening?
Already happening.
@je her ego?
What's there to market?