Where would neutral arbiters such as Media Ratings Council, who ensure fairness in calculating ratings figure in this ad-exchange model?. Ignoring the considerations and costs of big data analytics, it remains to be seen if privacy concerns due to monitoring of consumer behavior and the annoyance of interjecting commercials will be acceptable to the subscribers.There is definitely a need to provide what subscribers want and subscribers clearly do not want ads pushed to them and certainly do not want companies prying into their lives
how can a compnay be so brazen as to violate the privacy of its subs?
Reposted this from @WuYZJHR-1dwt .Some valid questions, no doubt.