This article basically sums up what the AT&T officials mad known to the general public regarding their plans in the advertising and streaming business. No big news but it got me thinking about the possibility of failure on this huge bet. Pretty much, I don’t see anything innovative in the making, We haven't seen any concrete announcements from Xandr, as we didn’t have any concrete announcements about the streaming business other than that it would be organised in 3 tiers. Generally, chances are we'll be seeing an overpriced service with little new to offer.
https://digiday.com/media/5-things-learned-atts-media-advertising-business-2018/