“And Stephenson said Tuesday that AT&T isn't done with its buying spree. He said it will likely announce another merger and acquisition to build up and roll out an advertising platform that serves up targeted ads for the new streaming services. ”
Read article and scroll towards bottom at https://www.dallasnews.com/business/technology/2018/05/15/att-launchescloud-dvr-new-version-streaming-service-directv-now (