But Go90 is the future! Marni said so! Its so cool! Millenials love it!
https://www.cedmagazine.com/news/2018/02/end-verizons-go90-video-app-near
3 replies (most recent on top)
Maybe hum will be next!
But but but they just inked a deal to put go90 on all, er I mean US, er I mean VZ Samsung devices!!!
(As if TMo or ATT - or any operator - will allow VZ apps and services on their devices!
CH should have been fired long long ago)
Guess I have to go back to slamming Hums on accounts. I won’t be able to sell the value of go90! So sad.
Wallace Colyer was standing in a garage.
It was a day in early February 2015 and Colyer was at Verizon's (NYSE: VZ) development center in San José, Calif. He was addressing more than 250 employees at an all-hands townhall meeting, and the crowd was gathered in a large, open area, bordered by windows that looked out onto the back lot of the carrier's facility.
The garage has rough concrete floors, and the carrier, which had moved a team into the facility in December 2014, had sealed the floors but hadn't finished them because it wanted the space to look rough. It was a Silicon Valley touch that signaled Verizon's desire to develop a little startup flair. The garage has six sets of doors that can be pulled down to divide the space up, but on this day they all were open. Colyer, Verizon's vice president of engineering for its Go90 over-the-top mobile video product, had an important message to deliver.
There was a large group of engineers, developers, user experience designers and product managers assembled in the garage of the facility, which is near Mineta San José International Airport and only five miles from downtown. Many of them had come over to Verizon in early 2014 as part of Verizon's acquisition of Intel's OnCue platform. Many of those at the meeting had been working on IPTV and FiOS TV products, and were not focused on mobile.
Everything was going to change. Colyer told them that they would start working on a mobile-first product. "Burn your old bridges," he told them, and stop thinking of set-top boxes and consumer electronics devices as the way consumers would access video content. And crucially, he said, the new product would be aimed primarily at millennials, Americans born between 1982 and 2000, a group who now number more than 83 million.
Verizon had been edging toward this moment for several months, with a so-called "skunkworks" team developing the foundations of what would become Go90.
"But that was sort of the turning point where we said, this is what we're doing, we're focusing on it, we're going to make a big bet in these areas and we're going to put a significant amount of resources and infrastructure into it," Colyer told FierceWireless.