https://www.bizjournals.com/columbus/news/2017/12/14/verizonss-oath-is-a-failure-waiting-to-happen.html
Timmy Armstrong's strategy to generate advertising revenue is "to build global brands people love, build global brand platforms partners love" and "build a global company talent loves."
Timmy believes that implementation of his "love" vision will increase user traffic from the current 1.2 billion to 2 billion, a 67 percent increase, in two years.
I suspect that Timmy is smoking some of those left-handed Luckys. Timmy and what's left of his AOL people, plus the remaining Yahoo employees, have failed miserably in the past few years to build platforms sufficiently attractive to generate enough advertising dollars to pay the bills and provide a return on investment.