Verizon effectively capped its revenue from the wireless business with the unlimited plan. There is a limit to customer tolerance for added value products (device insurance, accessories, paying for connected devices that compete against devices without monthly fees). The only path to profitability is to cut costs. Verizon is apparently testing how far they can push custome tolerance.
I don't think this will prevent layoffs, or the pushing out of reps by creating a workplace experience that is incompatible with a desired quality of life. I firmly believe they are following the footsteps of competitors and moving toward the indirect channel handling the bulk of retail presence.