How the f--- do we expect to retain customers, when we treat them like sh--? POTS and DSL customers have little recourse other than to change service providers, if they are fortunate to have an alternative. I can't imagine any legacy customer wanting to upgrade services and remain with this company. Disgusting.
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The T cares for the 💰💰 nothing more including customers and employees !!
XxAT&T Inc. (NYSE:T) is in a world of hurt. The once dominant communications giant is fighting a two-front war for the survival of its key wireless and cable businesses. What’s worse, AT&T has no answer for its subscriber losses … and not even the completion of its pending acquisition of Time Warner Inc (NYSE:TWX) will save T stock.
AT&T Inc. (T) Is Losing the War for Subscribers
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The battle AT&T is fighting is one for subscribers. On one hand, the company’s DirecTV and U-Verse cable TV offerings continue to lose subscribers to cord-cutters. And the trend is picking up steam. According to a recent UBS study, cable TV subscriptions are “on pace for a 3.3% decline in 2017 and 4.0% in 2018.”
On the other hand, wireless subscribers are jumping ship and heading toward low-cost providers like T-Mobile USA Inc (NASDAQ:TMUS). Furthermore, T-Mobile recently upped the ante by offering free Netflix Inc (NASDAQ:NFLX) to unlimited wireless subscribers.
This last point underscores why the Time Warner deal is too little too late to help AT&T. Wireless subs already have free content from T-Mobile … and others are sure to follow suit. Meaning the TWX deal will merely bring AT&T back to T-Mobile’s level.
As for cable TV, content providers are already making plans for a world with significantly lower subscription rates. In fact, Walt Disney Co. (NYSE:DIS) provided the final nail in the coffin for cable TV when it announced in early August that it was pulling its content from Netflix and starting its own online streaming service … one that includes ESPN.
Does T realize that some of those pots and DSL customers have been the bread and butter of this company forever? Why treat them so badly?
AT&T makes million ripping off customers, nothing new