TECHNOLOGY
Will DirecTV, Bundling Strategy Come To AT&T's Rescue?
AT&T is trying to find ways to compensate for disappointing results at its DirecTV unit. (AT&T)
REINHARDT KRAUSE4/26/2017
Reprints
AT&T (T) is expected to ramp up consumer advertising for bundled wireless and pay-TV offers in the wake of disappointing first-quarter results at satellite broadcaster DirecTV.
AT&T on Tuesday did not disclose March-quarter subscriber additions for the new DirecTV Now video streaming service, launched in November. Subscriber growth at DirecTV Now's streaming service, however, helped AT&T offset surprising weakness at DirecTV's traditional pay-TV business in the first quarter, analysts say.