AT&T CEO during the hourlong call, a form of the word “innovate” was used 32 times. The two chief executives believe combining their companies will help them innovate around advertising, the shows and movies people watch and where they watch them (hint: on their cellphones).
Innovation, of course is not a strategy. It is something that every top executive is focused on, with or without a deal, but can anyone tell me what AT&T has achieved in the past 10 years?
There is one aspect to this deal that could help the two companies foster such innovation: data. AT&T has access to 133 million mobile subscribers, as well as 25 million for video. Owning the content that its users are watching will give the company better insight on how to focus on their customers through both programming and advertising, the executives argued, but no one is saying about Net neutrality
One analyst asked why the combination of cable and content made sense now, despite Mr. Bewkes’s decision to spin off Time Warner Cable in 2009. Mr. Bewkes responded by saying, “The world has changed,” citing new competition from companies like, Google, Facebook and Amazon, and he almost made me cry, but we already know what he is up to.... More layoffs,