http://www.fiercewireless.com/special-reports/inside-creation-verizons-go90
Soon to be made into a major motion picture starring Ryan Gosling as Lowell McAdam!
6 replies (most recent on top)
They are SCABS when they do Union work to help the company break Union.
They are TROLLS when they post propaganda and lies for the company, and gloat at union workers losing their health insurance.
Come on.
It is not Company trolls.
It is Company SCABS, and Union trolls.
Please be accurate.
tumbleweed rolls by.
All I hear are crickets where are the Verizon Defenders? I thought you guys were proud of go90!
Go90 was launched commercially to all wireless customers, not just those of Verizon, at the beginning of October. There are no guarantees it will succeed in building a large user base of millennials who advertisers can hyper-target with their ads. Verizon's entire strategy is predicated around the idea that it can create enough cool content that millennials will like it and keep coming back to watch, so that it can then deliver that large and reliable audience to advertisers.
How is that working out? Any "cool" content we should know about?
This is the story of the creation of Go90, Verizon's attempt to create a new service that appeals to a demographic it views as significantly important to its future, as told by some of the key executives involved in its development. It's a story of how Verizon wanted to create a product that would appeal to millennials, driven by a desire to create a large audience the carrier could deliver to marketers for targeted advertising (advertisers have largely been flummoxed by millennials' aversion to traditional pay-TV products).
And more broadly, it's the story of how a multibillion-dollar telecommunications company known for its staid leadership and methodically consistent financial results incubated a startup -- and a startup mentality -- inside itself.
Oh Wowsers!