More importantly, As Google Fiber moves into Dallas, it will likely mean lower prices — even if customers stick with AT&T for high-speed broadband.
AT&T currently offers its fiberoptic GigaPower network in the Dallas area, but charges $90/month for the service. However, as we’ve seen in the markets where Google Fiber either competes with (or will soon compete with) AT&T, that price drops significantly to retain customers, is pretty amazing what competition do, isn't?